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Case

T-Shirts for Eintracht Frankfurt

By Guinand C. / Heukamp, Franz

Marketing

Special occasion T-Shirt seller tries to estimate whether he should offer his t'shirts at a sports event. Serves as an introduction to Decision analysis: structuring of the decision, expected value etc.

Collection: IESE (España)

Ref: AD-298-E

Format: PDF

Number of pages: 3

Publication Date: Dec 7, 2005

Language: English, Spanish

What material is included in this case:

Teaching Note Exclusive professors

Other supplements

Description

Year: 2005

Geographic Setting: Germany

Industry Setting: Communications, media and advertising

T-Shirts for Eintracht Frankfurt

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T-Shirts for Eintracht Frankfurt

What material is included in this case:

Description

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T-Shirts for Eintracht Frankfurt

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