Teléfonos de México, S.A. de C.V. y la decisión respecto a Prodigy Internet Plus

By Lamyin, M. / Bertini, Marco / Nueno, José Luis

El caso analiza la estrategia que Telmex debe seguir para incrementar la base de clientes de su servicio de provisión de Internet (ISP) en México. Para ello, debe tomar en cuenta los problemas de falta de recursos económicos en la población mexicana y la incapacidad de adquirir ordenadores. Asimismo, debe considerar su reciente adquisición de Prodigy (uno de los principales ISP en Estados Unidos) y analizar el papel que éste debe jugar en la nueva estrategia comercial.

Collection: IESE (España)

Ref: M-1124

Format: PDF

Number of pages: 16

Publication Date: Jun 1, 2001

Language: Spanish, English

Description

Year: 1999

Geographic Setting: México

Teléfonos de México, S.A. de C.V. y la decisión respecto a Prodigy Internet Plus

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Teléfonos de México, S.A. de C.V. y la decisión respecto a Prodigy Internet Plus

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Teléfonos de México, S.A. de C.V. y la decisión respecto a Prodigy Internet Plus

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