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Case

Tequila Patr n (Spanish version)

By Deshpande, Rohit / Castellanos Rodriguez, Carlos / Cacho-Elizondo, Silvia / Rullan, Samantha / Miguel, Fernanda

Marketing

Tequila Patr n was one of the most successful tequila marketers in the United States. Patr n needed to grow and in Mexico, the second largest market for tequila, the brand was perceived as American. What portfolio and branding strategy would best serve Patr n to conquer the Mexican market? Furthermore, what would expanding in Mexico imply for the company's marketing operations?

Collection: HBSP (USA)

Ref: HBS-518S01

Format: PDF

Number of pages: 12

Publication Date: Mar 21, 2017

Language: Spanish, English

Review date: Apr 26, 2001

What material is included in this case:

Other supplements

Description

Year: 1997

Geographic Setting: Mexico

Industry Setting: Finance & insurance; Securities & investment banking

Tequila Patr n (Spanish version)

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Tequila Patr n (Spanish version)

What material is included in this case:

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Tequila Patr n (Spanish version)

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