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- Case
Rosewood Hotels and Resorts: Branding to Increase Customer Profitability and Lifetime Value
Collection: HBSP (USA)Ref.: HBS-2087-EPublished: Jun 15, 2007Format: PDFPages: 13Language: English - Teaching Note
Rosewood Hotels and Resorts: Branding to Increase Customer Profitability and Lifetime Value, Teaching Note
Collection: HBSP (USA)Ref.: HBS-2088-EPublished: Jun 15, 2007Reviewed: Jan 8, 2020Format: PDFPages: 16Language: English - Case
Branding to Increase Customer Profitability and Lifetime Value (Spanish version)
Collection: HBSP (USA)Ref.: HBS-210S10Published: Jun 15, 2007Format: PDFPages: 14Language: Spanish - Case
The Park Hotels: Revitalizing an Iconic Indian Brand
Collection: HBSP (USA)Ref.: HBS-314114-EPublished: Mar 4, 2014Reviewed: Jul 31, 2017Format: PDFPages: 27Language: English - Case
Accor: Strengthening the Brand with Digital Marketing
Collection: HBSP (USA)Ref.: HBS-315138-EPublished: Sep 6, 2015Reviewed: Jun 1, 2017Format: PDFPages: 22Language: English - Teaching Note
Accor: Strengthening the Brand with Digital Marketing, Teaching Note
Collection: HBSP (USA)Ref.: HBS-316103-EPublished: Jan 14, 2016Format: PDFPages: 29Language: English - Case
Strengthening the Brand with Digital Marketing (Spanish version)
Collection: HBSP (USA)Ref.: HBS-316S10Published: Jun 9, 2015Reviewed: Oct 22, 2015Format: PDFPages: 26Language: Spanish - Teaching Note
The Park Hotels: Revitalizing an Iconic Indian Brand, Teaching Note
Collection: HBSP (USA)Ref.: HBS-517076-EPublished: Jan 17, 2017Format: PDFPages: 24Language: English - Case
The Marriott-Starwood Merger: Navigating Brand Portfolio Strategy and Brand Architecture
Collection: HBSP (USA)Ref.: HBS-518081-EPublished: Feb 3, 2018Reviewed: Sep 23, 2019Format: PDFPages: 28Language: English - Case
Westin Hotels and Resorts: Operations of a Lifestyle Experience
Collection: HBSP (USA)Ref.: HBS-607129-EPublished: May 7, 2007Format: PDFPages: 17Language: English
