Tu producto no entra en una categoría clara. ¡Cambia la forma de explicarlo!

By Boulongne, Romain

Marketing

¿Qué sucede en el cerebro al juzgar un producto nuevo difícil de definir? Romain Boulongne explica cómo funcionan los procesos de categorización para que decidas si es mejor indicar qué tipo de producto estás vendiendo; para qué sirve o a qué se parece.

Collection: IESE (España)

Ref: 75541

Format: PDF

Number of pages: 5

Publication Date: Sep 1, 2021

Language: Spanish, English

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Tu producto no entra en una categoría clara. ¡Cambia la forma de explicarlo!

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Tu producto no entra en una categoría clara. ¡Cambia la forma de explicarlo!

Description

Tu producto no entra en una categoría clara. ¡Cambia la forma de explicarlo!

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