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Case

Vet Center (A): Marketing

By de Toro, Juan Manuel

Marketing

El señor Vet dirige una clínica veterinaria en la ciudad de Barcelona y se propone intentar mejorar el margen bruto de su negocio. Para ello, debe desarrollar un análisis del entorno, de los competidores, del mercado potencial y definir su oferta comercial. El caso permite el análisis individual y conjunto de las distintas variables que componen el marketing mix en una pequeña empresa de servicios.

Collection: IESE (España)

Ref: M-1026

Format: PDF

Number of pages: 12

Publication Date: Nov 1, 1996

Language: Spanish

Review date: Nov 1, 1996

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Description

Year: 1995

Geographic Setting: España

Vet Center (A): Marketing

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Vet Center (A): Marketing

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Vet Center (A): Marketing

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