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Supplementary Case

Vichy Catalán (B)

By Vilà, Joaquim / Rodríguez-Llauder, María Dolores

El caso describe la estrategia seguida por Vichy Catalán desde 1984 a 1992, junto con los cambios internos que acompañan a aquella. Plantea decisiones de diseño de la organización de forma que apoyen a la estrategia que el grupo Vichy Catalán desea seguir a partir de 1993. En este sentido, éste es un caso de Implantación de la Estrategia. Temas: un comité de dirección en el que participan cinco directores gerentes de marcas distintas, cada uno responsable de un centro de beneficios del grupo. Dilemas que plantea el operar con puestos directivos de responsabilidad funcional y gerentes de empresa ocupados por la misma persona.

Collection: IESE (España)

Ref: DG-1067

Format: PDF

Number of pages: 23

Publication Date: Dec 1, 1993

Language: Spanish, English

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Description

Year: 1993

Geographic Setting: España

Vichy Catalán (B)

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Vichy Catalán (B)

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Vichy Catalán (B)

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