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When Iconoclast Becomes Icon: How to Win Wide Appeal for Unconventional Ideas

Reference: HBS-7756BC-E
Number of pages: 25
Publication Date: Oct 1, 2008
Source: HBSP (USA)
Type of Document: Book Chapter

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Description

Whether naturally born or made, iconoclasts pride themselves on their nonconformity and ability to see things differently than other people. Some, however, go beyond mere iconoclasm, making the transition-through either luck or hard work-to icon. Although it is not a strict requirement for success, this transformation from an outsider with crazy ideas to an object of worship is a lesson in how to get ideas that are initially strange to most people accepted by the masses. This chapter is excerpted from "Iconoclast: A Neuroscientist Reveals How to Think Differently."

Keywords

Cognitive psychology Creativity Influence Innovation Leadership Social capital