When the product offer isn't clear, change the way people think about it

By Boulongne, Romain

If your potential customers are scratching their heads, consider "priming" them with a goal to accomplish. Goal prompts, along with analogies and prototypes, can help position your products strategically, according to IESE’s Romain Boulongne.

Collection: IESE (España)

Ref: 75531

Format: PDF

Number of pages: 5

Publication Date: Sep 1, 2021

Language: English, Spanish

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When the product offer isn't clear, change the way people think about it

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When the product offer isn't clear, change the way people think about it

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When the product offer isn't clear, change the way people think about it

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