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Accor: Strengthening the Brand with Digital Marketing
Collection: HBSP (USA)Ref.: HBS-315138-EPublished: Sep 6, 2015Reviewed: Jun 1, 2017Format: PDFPages: 22Language: English - Teaching Note
Accor: Strengthening the Brand with Digital Marketing, Teaching Note
Collection: HBSP (USA)Ref.: HBS-316103-EPublished: Jan 14, 2016Format: PDFPages: 29Language: English - Case
Strengthening the Brand with Digital Marketing (Spanish version)
Collection: HBSP (USA)Ref.: HBS-316S10Published: Jun 9, 2015Reviewed: Oct 22, 2015Format: PDFPages: 26Language: Spanish - Article
Challenge the Middlemen? (HBR Case Study and Commentary)
Collection: HBSP (USA)Ref.: HBS-R1512K-EPublished: Dec 1, 2015Format: PDFPages: 6Language: English - Article
Challenge the Middlemen (HBR Case Study)
Collection: HBSP (USA)Ref.: HBS-R1512X-EPublished: Dec 1, 2015Format: PDFPages: 5Language: English - Article
Challenge the Middlemen (Commentary for HBR Case Study)
Collection: HBSP (USA)Ref.: HBS-R1512Z-EPublished: Dec 1, 2015Format: PDFPages: 3Language: English