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  1. Teaching Note

    Flipkart: Reimagining the Digital Customer Experience - Teaching note

    By Venkatesan, Rajkumar / Kemp, Bianca / Martin, Mel
    Marketing
    Collection: Darden University of Virginia (USA)
    Ref.: DARDEN-M-1047TN-E
    Published: Nov 18, 2024
    Format: PDF
    Pages: 18
    Language: English
    €0.00 PVP Institution
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  2. Case

    Boll & Branch

    By Schlesinger, Leonard A. / Martin, Mel
    Entrepreneurship
    Collection: HBSP (USA)
    Ref.: HBS-320052-E
    Published: Dec 2, 2019
    Reviewed: Jan 9, 2020
    Format: PDF
    Pages: 9
    Language: English
    €8.53 PVP Institution
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  3. Case

    Apple Bets on Augmented Reality

    By McDonald, Rory / Lane, David / Martin, Mel
    Service and Operations Management
    Collection: HBSP (USA)
    Ref.: HBS-621007-E
    Published: Sep 23, 2020
    Format: PDF
    Pages: 21
    Language: English
    €8.53 PVP Institution
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  4. Case

    IBM Watson at MD Anderson Cancer Center

    By Greenstein, Shane / Martin, Mel / Agaian, Sarkis
    Service and Operations Management
    Collection: HBSP (USA)
    Ref.: HBS-621022-E
    Published: Dec 15, 2020
    Reviewed: Feb 18, 2021
    Format: PDF
    Pages: 26
    Language: English
    €8.53 PVP Institution
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  5. Case

    Harley-Davidson: On the Road to Digitization

    By Moreno, Antonio / Dadlani, Alicia / Martin, Mel
    Service and Operations Management
    Collection: HBSP (USA)
    Ref.: HBS-626044-E
    Published: Jan 8, 2026
    Format: PDF
    Pages: 20
    Language: English
    €8.53 PVP Institution
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  6. Teaching Note

    C16 Biosciences: Lab-Grown Palm Oil, Teaching Plan

    By Bussgang, Jeffrey J. / Hull, Olivia / Martin, Mel
    Entrepreneurship
    Collection: HBSP (USA)
    Ref.: HBS-820071-E
    Published: Mar 12, 2020
    Format: PDF
    Pages: 10
    Language: English
    €0.00 PVP Institution
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