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Using AI to Assess Creative Concepts

By Whitler, Kimberly / Hagerty, Serena / Daum, Julie ...

Marketing

Collection: Darden University of Virginia (USA)

Ref.: DARDEN-M-1055-E

Published: Aug 7, 2024

Format: PDF

Pages: 11

Language: English

€8.53 PVP Institution

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Using AI to Assess Creative Concepts

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