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  1. Case

    Alcatel-Lucent: Marketing the Cell Phone as a Mobile Wallet

    By Camacho, Nuno / Verniers, Isabel / García Pont, Carlos ...
    Information Technologies
    Marketing
    Innovation and Change
    Collection: IESE (España)
    Ref.: M-1279-E
    Published: May 2, 2012
    Format: PDF
    Pages: 25
    Language: English
    €8.53 PVP Institution
    Include:
    Teaching Note Exc. professors
    Other supplements
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  2. Case

    Rabobank Corporate Netherlands: Turning the Smartphone into an Engine of Bottom-Line Growth

    By Stremersch, Stefan / Camacho, Nuno
    Marketing
    Collection: IESE (España)
    Ref.: M-1286-E
    Published: Sep 3, 2012
    Format: PDF
    Pages: 27
    Language: English
    €8.53 PVP Institution
    Include:
    Teaching Note Exc. professors
    Other supplements
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  3. Teaching Note

    Alcatel-Lucent: Marketing the Cell Phone as a Mobile Wallet - Teaching Note

    By Camacho, Nuno / Verniers, Isabel / García Pont, Carlos ...
    Information Technologies
    Marketing
    Innovation and Change
    Collection: IESE (España)
    Ref.: MT-34-E
    Published: Jul 16, 2012
    Format: PDF
    Pages: 33
    Language: English
    €0.00 PVP Institution
    Include:
    Other supplements
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  4. Teaching Note

    Rabobank Corporate Netherlands - Teaching Note

    By Stremersch, Stefan / Camacho, Nuno
    Marketing
    Collection: IESE (España)
    Ref.: MT-35-E
    Published: Sep 25, 2012
    Format: PDF
    Pages: 32
    Language: English
    €0.00 PVP Institution
    Include:
    Other supplements
    See details Add to Wish List

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