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Alcatel-Lucent: Marketing the Cell Phone as a Mobile Wallet

By Camacho, Nuno / Verniers, Isabel / García Pont, Carlos ...

Information Technologies

Marketing

Innovation and Change

Collection: IESE (España)

Ref.: M-1279-E

Published: May 2, 2012

Format: PDF

Pages: 25

Language: English

€8.53 PVP Institution

Include:

Teaching Note Exc. professors

Other supplements

See details Add to Wish List
Teaching Note

Alcatel-Lucent: Marketing the Cell Phone as a Mobile Wallet - Teaching Note

By Camacho, Nuno / Verniers, Isabel / García Pont, Carlos ...

Information Technologies

Marketing

Innovation and Change

Collection: IESE (España)

Ref.: MT-34-E

Published: Jul 16, 2012

Format: PDF

Pages: 33

Language: English

€0.00 PVP Institution

Include:

Other supplements

See details Add to Wish List

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Default Category

Alcatel-Lucent: Marketing the Cell Phone as a Mobile Wallet

Alcatel-Lucent: Marketing the Cell Phone as a Mobile Wallet - Teaching Note

Simulations

Register for free with IESE Publishing and enjoy all the advantages

What type of account do you want to create?