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Showing 20 of 128 results

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  1. Case

    CEIBS: A Global Business School Made in China

    By Quelch, John A. / Velamuri, Rama / Liu, Shengjun
    Marketing
    Collection: HBSP (USA)
    Ref.: HBS-510088-E
    Published: May 18, 2010
    Format: PDF
    Pages: 32
    Language: English
    €8.53 PVP Institution
    See details Add to Wish List
  2. Supplementary Case

    Google in China (C)

    By Quelch, John A.
    Marketing
    Collection: HBSP (USA)
    Ref.: HBS-511024-E
    Published: Jul 7, 2010
    Reviewed: Mar 24, 2011
    Format: PDF
    Pages: 1
    Language: English
    €6.21 PVP Institution
    Include:
    Other supplements
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  3. Case

    Herborist

    By Deighton, John / Kornfeld, Leora / He, Yanqun ...
    Marketing
    Collection: HBSP (USA)
    Ref.: HBS-511051-E
    Published: Aug 12, 2010
    Reviewed: Dec 5, 2012
    Format: PDF
    Pages: 18
    Language: English
    €8.53 PVP Institution
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  4. Case

    Global Brand Roll-Out (Spanish version)

    By Quelch, John A. / Labatt-Randle, Jacquie
    Marketing
    Collection: HBSP (USA)
    Ref.: HBS-511S14
    Published: Oct 23, 2007
    Reviewed: Oct 14, 2016
    Format: PDF
    Pages: 32
    Language: Spanish
    €8.53 PVP Institution
    Include:
    Other supplements
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  5. Case

    Hengdeli: The Art of Coexistence

    By Deshpande, Rohit / Dai, Nancy Hua
    Marketing
    Collection: HBSP (USA)
    Ref.: HBS-512058-E
    Published: Jan 9, 2012
    Reviewed: Jan 15, 2014
    Format: PDF
    Pages: 17
    Language: English
    €8.53 PVP Institution
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  6. Teaching Note

    TripAdvisor, Teaching Note

    By Gupta, Sunil
    Marketing
    Collection: HBSP (USA)
    Ref.: HBS-512108-E
    Published: Jun 27, 2012
    Reviewed: Oct 1, 2012
    Format: PDF
    Pages: 20
    Language: English
    €0.00 PVP Institution
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  7. Case

    Creating a Luxury Experience at Value Retail

    By Alvarez, Jose B. / Preble, Matthew
    Marketing
    Collection: HBSP (USA)
    Ref.: HBS-513009-E
    Published: Jan 30, 2013
    Reviewed: Mar 22, 2013
    Format: PDF
    Pages: 30
    Language: English
    €8.53 PVP Institution
    See details Add to Wish List
  8. Case

    SANY: Going Global

    By Lal, Rajiv / Lippert, Stefan / Dai, Nancy Hua ...
    Marketing
    Collection: HBSP (USA)
    Ref.: HBS-513058-E
    Published: Nov 11, 2012
    Reviewed: Jan 2, 2013
    Format: PDF
    Pages: 27
    Language: English
    €8.53 PVP Institution
    Include:
    Other supplements
    See details Add to Wish List
  9. Teaching Note

    SANY: Going Global, Teaching Note

    By Lal, Rajiv
    Marketing
    Collection: HBSP (USA)
    Ref.: HBS-513080-E
    Published: Feb 5, 2013
    Format: PDF
    Pages: 4
    Language: English
    €0.00 PVP Institution
    See details Add to Wish List
  10. Case

    Value Retail: creación de una experiencia de lujo

    By Alvarez, Jose B. / Preble, Matthew
    Marketing
    Collection: HBSP (USA)
    Ref.: HBS-513S21
    Published: Jan 30, 2013
    Format: PDF
    Pages: 31
    Language: Spanish
    €8.53 PVP Institution
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  1. IESE (España) 7 items
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  4. San Telmo (España) 1 item
  5. Stanford Graduate School of Business (USA) 1 item
Authors
  1. Alvarez, Jose B. 3 items
  2. Andy Rohm 2 items
  3. Avery, Jill 2 items
  4. Bell, David 2 items
  5. Bell, David E. 10 items
  6. Crener, Sandrine 3 items
  7. Dai Yao 2 items
  8. Dai, Nancy Hua 3 items
  9. David T.A. Wesley 2 items
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  11. Fareena Sultan 2 items
  12. Gupta, Sunil 2 items
  13. Haifen Lin 2 items
  14. IESE Insight 4 items
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  18. Kersi Antia 3 items
  19. Kindred, Natalie 7 items
  20. Miao Cui 3 items
  21. Nason, Stephen 3 items
  22. Neil Bendle 3 items
  23. Quelch, John A. 14 items
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  25. Renart, Lluís G. 3 items
  26. Rodriguez, Margaret 6 items
  27. Salvacruz, Joseph 3 items
  28. Stevenson, J.P. 3 items
  29. William Wei 4 items
  30. Xin (Shane) Wang 4 items
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