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Showing 40 of 79 results

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  1. Teaching Note

    E-cigarettes: Marketing Versus Public Health, Teaching Note

    By Quelch, John A.
    Marketing
    Collection: HBSP (USA)
    Ref.: HBS-514108-E
    Published: Mar 3, 2014
    Format: PDF
    Pages: 7
    Language: English
    €0.00 PVP Institution
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  2. Case

    GlaxoSmithKline in China (A) (Spanish version)

    By Quelch, John A. / Rodriguez, Margaret
    Marketing
    Collection: HBSP (USA)
    Ref.: HBS-514S19
    Published: Nov 7, 2013
    Format: PDF
    Pages: 17
    Language: Spanish
    €8.53 PVP Institution
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  3. Supplementary Case

    GlaxoSmithKline in China (B) (Spanish version)

    By Quelch, John A. / Rodriguez, Margaret
    Marketing
    Collection: HBSP (USA)
    Ref.: HBS-514S20
    Published: Jun 18, 2014
    Reviewed: Sep 8, 2015
    Format: PDF
    Pages: 4
    Language: Spanish
    €6.21 PVP Institution
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  4. Case

    Disrupting the Meat Industry: Tissue Culture Beef

    By Alvarez, Jose B. / Preble, Matthew
    Marketing
    Collection: HBSP (USA)
    Ref.: HBS-515001-E
    Published: Nov 7, 2014
    Reviewed: Mar 4, 2015
    Format: PDF
    Pages: 36
    Language: English
    €8.53 PVP Institution
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  5. Case

    Pfizer and AstraZeneca: Marketing an Acquisition (A)

    By Quelch, John A. / Weber, James
    Marketing
    Collection: HBSP (USA)
    Ref.: HBS-515007-E
    Published: Sep 24, 2014
    Reviewed: Feb 20, 2015
    Format: PDF
    Pages: 15
    Language: English
    €8.53 PVP Institution
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  6. Supplementary Case

    Pfizer and AstraZeneca: Marketing an Acquisition (B)

    By Quelch, John A. / Weber, James
    Marketing
    Collection: HBSP (USA)
    Ref.: HBS-515008-E
    Published: Sep 25, 2014
    Format: PDF
    Pages: 1
    Language: English
    €6.21 PVP Institution
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  7. Teaching Note

    Pfizer and AstraZeneca: Marketing an Acquisition (A) & (B), Teaching Note

    By Quelch, John A.
    Marketing
    Collection: HBSP (USA)
    Ref.: HBS-515047-E
    Published: Oct 17, 2014
    Reviewed: May 18, 2017
    Format: PDF
    Pages: 5
    Language: English
    €0.00 PVP Institution
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  8. Case

    Burberry in 2014

    By Elberse, Anita
    Marketing
    Collection: HBSP (USA)
    Ref.: HBS-515054-E
    Published: Jan 9, 2015
    Format: PDF
    Pages: 27
    Language: English
    €8.53 PVP Institution
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  9. Case

    Jimmy Choo

    By Keinan, Anat / Crener, Sandrine
    Marketing
    Collection: HBSP (USA)
    Ref.: HBS-515073-E
    Published: Jan 26, 2015
    Reviewed: Jul 1, 2015
    Format: PDF
    Pages: 38
    Language: English
    €8.53 PVP Institution
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  10. Case

    Who Owns the Whale

    By Teixeira, Thales S. / Bell, David E.
    Marketing
    Collection: HBSP (USA)
    Ref.: HBS-515107-E
    Published: Apr 28, 2015
    Format: PDF
    Pages: 10
    Language: English
    €8.53 PVP Institution
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