This website uses technical, customisation and analytical cookies, both first-party and third-party, to anonymously facilitate browsing and analyse statistics on use of the website. Learn more
IESE (España)
-
Findasense (A and B) - Teaching Note: Scaling Up Meaningful CX
Pinheiro Saurin, Lucas; Prats, Mª JuliaTeaching Note ET-59-EEntrepreneurship, MarketingGlobal digital and omnichannel customer experience company headquartered in Spain with revenues of 17.4 million euros. An ever-expanding company for the previous 15 years built upon the basis of a self-management culture faces challenges to scale up: entry into the US market, diversification of clients, unification of the value proposition, long term loyalty of employees.Starting at €0.00
-
PERSEO (B): Iberdrola's Corporate Entrepreneurship Quest
Pinheiro Saurin, Lucas; Prats, Mª JuliaCase E-230-EEntrepreneurship, Innovation and ChangeIberdrola, a global utility company (4th market cap in the world) headquartered in Spain with revenues of 39.1 billion EUR, created in 2007 an innovation vehicle, PERSEO, to invest with majority stakes in start-ups working with renewable energy. In 2012, PERSEO pivoted to a corporate venture capital approach. In 2017, they added pilots and challenges to its ecosystem. In 2021, PERSEO had two unicorn exits. In 2022, PERSEO started a venture builde...Starting at €5.74
-
PERSEO (B): Iberdrola: la búsqueda del emprendimiento corporativo
Pinheiro Saurin, Lucas; Prats, Mª JuliaCase E-230Entrepreneurship, Innovation and ChangeEn 2007, Iberdrola, una empresa de servicios públicos global (cuarta capitalización de mercado en el mundo) con sede en España con ingresos de 39.100 millones de euros, creó un vehículo de innovación, PERSEO, para invertir participaciones mayoritarias en nuevas empresas que trabajan con energías renovables. En 2012, PERSEO giró hacia un enfoque de capital de riesgo corporativo (CVC). En 2017, la empresa agregó pilotos y desafíos a su ecosistema. ...Starting at €5.74
-
PERSEO (A): Iberdrola: la búsqueda del emprendimiento corporativo
Pinheiro Saurin, Lucas; Prats, Mª JuliaCase E-229Entrepreneurship, Innovation and ChangeEn 2007, Iberdrola, una empresa de servicios públicos global (cuarta capitalización de mercado en el mundo) con sede en España con ingresos de 39.100 millones de euros, creó un vehículo de innovación, PERSEO, para invertir participaciones mayoritarias en nuevas empresas que trabajan con energías renovables. En 2012, PERSEO giró hacia un enfoque de capital de riesgo corporativo (CVC). En 2017, la empresa agregó pilotos y desafíos a su ecosistema. ...Starting at €8.20
-
PERSEO (A): Iberdrola's Corporate Entrepreneurship Quest
Pinheiro Saurin, Lucas; Prats, Mª JuliaCase E-229-EEntrepreneurship, Innovation and ChangeIn 2007, Iberdrola, a global utility company (fourth market cap in the world) headquartered in Spain with revenues of 39.1 billion EUR, created an innovation vehicle, PERSEO, to invest majority stakes in startups working with renewable energy. In 2012, PERSEO pivoted toward a corporate venture capital (CVC) approach. In 2017, the company added pilots and challenges to its ecosystem. In 2021, PERSEO had two unicorn exits. In 2022, PERSEO started a...Starting at €8.20
-
PERSEO (C): Iberdrola's Corporate Entrepreneurship Quest
Pinheiro Saurin, Lucas; Prats, Mª JuliaCase E-231-EEntrepreneurship, Innovation and ChangeIberdrola, a global utility company (4th market cap in the world) headquartered in Spain with revenues of 39.1 billion EUR, created in 2007 an innovation vehicle, PERSEO, to invest with majority stakes in start-ups working with renewable energy. In 2012, PERSEO pivoted to a corporate venture capital approach. In 2017, they added pilots and challenges to its ecosystem. In 2021, PERSEO had two unicorn exits. In 2022, PERSEO started a venture builde...Starting at €5.74
-
Findasense (B): A New Path for Scaling Up
Pinheiro Saurin, Lucas; Prats, Mª JuliaCase E-238-EEntrepreneurship, MarketingGlobal digital and omnichannel customer experience company headquartered in Spain with revenues of 17.4 million euros. An ever-expanding company for the previous 15 years built upon the basis of a self-management culture faces challenges to scale up: entry into the US market, diversification of clients, unification of the value proposition, long term loyalty of employees.Starting at €5.74
-
PERSEO (C): Iberdrola: la búsqueda del emprendimiento corporativo
Pinheiro Saurin, Lucas; Prats, Mª JuliaCase E-231Entrepreneurship, Innovation and ChangeEn 2007, Iberdrola, una empresa de servicios públicos global (cuarta capitalización de mercado en el mundo) con sede en España con ingresos de 39.100 millones de euros, creó un vehículo de innovación, PERSEO, para invertir participaciones mayoritarias en nuevas empresas que trabajan con energías renovables. En 2012, PERSEO giró hacia un enfoque de capital de riesgo corporativo (CVC). En 2017, la empresa agregó pilotos y desafíos a su ecosistema. ...Starting at €5.74
-
Findasense (A): Expandir una experiencia del cliente significativa
Pinheiro Saurin, Lucas; Prats, Mª JuliaCase E-227Entrepreneurship, MarketingEmpresa global de experiencia de cliente digital y omnicanal con sede en España y unos ingresos de 17,4 millones de euros. Una empresa en constante expansión durante los 15 años anteriores construida sobre la base de una cultura de autogestión se enfrenta a retos para escalar: entrada en el mercado estadounidense, diversificación de clientes, unificación de la propuesta de valor, fidelización a largo plazo de los empleados.Starting at €8.20
-
Findasense (A): Scaling Up Meaningful CX
Pinheiro Saurin, Lucas; Prats, Mª JuliaCase E-227-EEntrepreneurship, MarketingGlobal digital and omnichannel customer experience company headquartered in Spain with revenues of 17.4 million euros. An ever-expanding company for the previous 15 years built upon the basis of a self-management culture faces challenges to scale up: entry into the US market, diversification of clients, unification of the value proposition, long term loyalty of employees.Starting at €8.20