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INSEAD (France)
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Managing Public Opinion in a Crisis: BP CEO Tony Hayward (Portuguese Version)
Duke, Lisa; Quy, Huy; Jarrett, MichaelCase INSEAD-5816PT-PPStrategyBP CEO Tony Hayward (UK) faced intense public scrutiny from many different constituencies in the US in the wake of the oil spill in the Gulf of Mexico. The case focuses on how his words and actions were perceived by the US media and government, and how these perceptions had critical business and personal outcomes. Corporate leaders face the mounting challenge of having to inspire and motivate employees to achieve their business objectives, as wel...Starting at €8.20
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Oxipouco - An Endangered Species Resource Negotiation (A): SuperPharma - Confidential Instructions (Portuguese Version)
Falcao, HoracioCase INSEAD-5977APT-PPLeadership and People ManagementThis two-party negotiation is an ideal introductory negotiation role-play to raise issues of assumptions, win-win/win-lose, competition/collaboration, interests/positions, single-/multi-issue, positions/options. Two companies, SuperPharma and PharmaCaring, both want to buy 10,000 rare Oxipouco fruits, which contain different compounds. Students tend to focus on the fruits rather than on the compounds.Starting at €8.20
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Oxipouco - An Endangered Species Resource Negotiation (B): PharmaCaring - Confidential Instructions (Portuguese Version)
Falcao, HoracioCase INSEAD-5977BPT-PPLeadership and People ManagementThis two-party negotiation is an ideal introductory negotiation role-play to raise issues of assumptions, win-win/win-lose, competition/collaboration, interests/positions, single-/multi-issue, positions/options. Two companies, SuperPharma and PharmaCaring, both want to buy 10,000 rare Oxipouco fruits, which contain different compounds. Students tend to focus on the fruits rather than on the compounds.Starting at €5.74
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Ricardo Semler: un modelo revolucionario de liderazgo
Betania, Tanure; Maddux, William; Swaab, Roderick; Williams, ElinCase INSEAD-5982SPLeadership and People ManagementEl caso sigue la historia de líder de negocios de Brasil, Ricardo Semler, que tomó el negocio marítimo-bomba de la familia, Semco, a, el éxito multinacional multi-sector. Para ello, Ricardo Semler cambió drásticamente su propio estilo de liderazgo por renunciar al control y trabajar menos duro, y posteriormente se transformó en la cultura Semco a través de un proceso de democratización radical de lugar de trabajo. Por último, aplicó los mismos pr...Starting at €8.20
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Banco do Brasil: From Brazil to the World? (Portuguese Version)
Conti, Claudio; Monteiro, L. FelipeCase INSEAD-6072PT-PPBanco do Brasil, the leading Brazilian bank and one of its most established institutions, has a number of growth options. After a long but timid internationalization trajectory, it foresees various foreign expansion opportunities based on Brazil's accelerating economy and international visibility. These economic and social improvements also open up tempting domestic opportunities.Starting at €8.20
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La gestión de la creatividad en las firmas de moda de lujo: Raf Simons en Dior
Godart, Frederic; Henry, Brian; Dubois, DavidCase INSEAD-6214SPLeadership and People ManagementEl caso investiga el papel de los directores creativos en la industria de la moda de lujo. Cuando en octubre de 2015 Raf Simons abandonó Christian Dior, los observadores de la industria se preguntaban por qué alguien se alejaría voluntariamente de una casa de moda tan estimada y quién lo reemplazaría. Debajo de la chapa glamorosa, el lujo y la industria de la moda pone gran énfasis en los directores creativos. Algunos se agrietan (John Galliano),...Starting at €8.20
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Enel's Innovability: Global Open Innovation and Sustainability (Portuguese)
Monteiro, L. Felipe; Garcia Benavente, Jose MiguelCase INSEAD-6510PTStrategyThe case describes how the Italian multinational Enel Group, one of the largest power utilities companies in the world, embraced the transformation of the energy sector, combining open innovation with sustainability – or what the company calls “Innovability”). CEO Francesco Starace believes that technology and business model innovation are the key to reducing CO2 emissions and creating a more sustainable future by boosting renewable energy produc...Starting at €8.20
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BeefChain: El Blockchain y las Dinámicas de Trazabilidad, Calidad y Captura de Valor en el Sector de la Carne de Vacuno
Peter, Zemsky; Enver,Yucesan; Laura,HeelyCase INSEAD-6596SPService and Operations ManagementThe case describes the organizational, operational, and financial challenges faced by BeefChain, a blockchain implementation in the cattle industry, following the successful completion of pilot projects and certification by the US Dept of Agriculture. Among them are the need for an efficient revenue model that can scale up in a seamless fashion and a viable business model to ensure the financial success of all the stakeholders.Starting at €8.20
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Lemonade: Delighting Insurance Customers with AI and Behavioural Economics - A Disruptive InsurTech Business Model for Outstanding Customer Experience and Cost-Effective Service Excellence (Portuguese)
Heely, Laura; Ulaga, Wolfgang; Carmon,ZivCase INSEAD-6597P-PBDecision AnalysisThis case explores InsurTech start-up Lemonade’s disruptive new business model aimed at creating and delivering a ‘shockingly great user experience’ around a ‘lovable brand’ – in an industry plagued by low customer satisfaction. The digital disruptor leverages principles of behavioural economics to address conflicts of interest and mistrust which prevail in the existing industry. It uses digital technologies to automate, accelerate and manage an ...Starting at €8.20
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Colgate-Palmolive Francia (B)
Angelmar, Reinhard; Canivet, FrançoisCase INSEAD-2123BSPMarketingEl caso ilustra los problemas que enfrentan los fabricantes de alta concentración al por menor y la aplicación de técnicas de negociación. También se analizan las consecuencias de la extinción de la relación entre el fabricante y el distribuidor.Starting at €5.74