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  1. Technical Note

    Cluster Analysis for Segmentation

    By Venkatesan, Rajkumar
    Marketing
    Collection: Darden University of Virginia (USA)
    Ref.: DARDEN-M-0748-E
    Published: Mar 22, 2007
    Reviewed: Mar 28, 2018
    Format: PDF
    Pages: 7
    Language: English
    €8.53 PVP Institution
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  2. Case

    Advertising Experiments at the Ohio Art Company

    By Farris, Paul W. / Venkatesan, Rajkumar
    Marketing
    Collection: Darden University of Virginia (USA)
    Ref.: DARDEN-M-0752-E
    Published: Feb 13, 2008
    Reviewed: Jan 30, 2012
    Format: PDF
    Pages: 12
    Language: English
    €8.53 PVP Institution
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  3. Teaching Note

    Advertising Experiments at the Ohio Art Company - Teaching Note

    By Farris, Paul W. / Venkatesan, Rajkumar
    Marketing
    Collection: Darden University of Virginia (USA)
    Ref.: DARDEN-M-0752TN-E
    Published: Jan 28, 2008
    Reviewed: Sep 6, 2013
    Format: PDF
    Pages: 10
    Language: English
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  4. Case

    Ukrop's Savings Spot

    By Farris, Paul W. / Venkatesan, Rajkumar
    Marketing
    Collection: Darden University of Virginia (USA)
    Ref.: DARDEN-M-0753-E
    Published: Aug 18, 2008
    Format: PDF
    Pages: 15
    Language: English
    €8.53 PVP Institution
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  5. Case

    Catalina Marketing Corporation: Developing a Retailer Value Proposition

    By Venkatesan, Rajkumar / Leliveld, Ingmar
    Marketing
    Collection: Darden University of Virginia (USA)
    Ref.: DARDEN-M-0764-E
    Published: Aug 21, 2008
    Format: PDF
    Pages: 15
    Language: English
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  6. Case

    The Tata Nano: The People's Car (A)

    By Farris, Paul W. / Venkatesan, Rajkumar / Kishore, N. Raghu ...
    Marketing
    Collection: Darden University of Virginia (USA)
    Ref.: DARDEN-M-0768-E
    Published: Apr 28, 2009
    Reviewed: Feb 1, 2013
    Format: PDF
    Pages: 9
    Language: English
    €8.53 PVP Institution
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  7. Teaching Note

    The Tata Nano: The People's Car - Teaching Note

    By Venkatesan, Rajkumar / Lemley, Amy
    Marketing
    Collection: Darden University of Virginia (USA)
    Ref.: DARDEN-M-0768TN-E
    Published: Apr 30, 2010
    Reviewed: Jul 5, 2013
    Format: PDF
    Pages: 8
    Language: English
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  8. Case

    SVEDKA Vodka (A)

    By Farris, Paul W. / Venkatesan, Rajkumar / Zuckerman, Ivy
    Marketing
    Collection: Darden University of Virginia (USA)
    Ref.: DARDEN-M-0774-E
    Published: Jan 27, 2009
    Reviewed: Jun 10, 2016
    Format: PDF
    Pages: 16
    Language: English
    €8.53 PVP Institution
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  9. Supplementary Case

    SVEDKA Vodka (B)

    By Farris, Paul W. / Venkatesan, Rajkumar / Zuckerman, Ivy
    Marketing
    Collection: Darden University of Virginia (USA)
    Ref.: DARDEN-M-0775-E
    Published: Jan 27, 2009
    Reviewed: Jun 10, 2016
    Format: PDF
    Pages: 9
    Language: English
    €6.21 PVP Institution
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  10. Technical Note

    The Seven Questions of Marketing Strategy

    By Farris, Paul W. / Parry, Mark E. / Borden, Neil H. Jr. ...
    Marketing
    Collection: Darden University of Virginia (USA)
    Ref.: DARDEN-M-0779-E
    Published: Jul 8, 2009
    Reviewed: Apr 6, 2018
    Format: PDF
    Pages: 4
    Language: English
    €8.53 PVP Institution
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