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  1. Teaching Note

    Mixtape Social: Building Brands for Athletes and Companies - Teaching Note

    By Miranda R. Goode / Ken Mark
    Marketing
    Collection: Ivey Business School (Canada)
    Ref.: IVEY-8B19A012-E
    Published: Mar 22, 2019
    Reviewed: Mar 22, 2019
    Format: PDF
    Pages: 5
    Language: English
    €0.00 PVP Institution
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  2. Teaching Note

    All or Nothing Brewhouse: Managing Beer Brands - Teaching Note

    By Miranda R. Goode / Ken Mark
    Marketing
    Collection: Ivey Business School (Canada)
    Ref.: IVEY-8B19A015-E
    Published: Apr 12, 2019
    Reviewed: Apr 12, 2019
    Format: PDF
    Pages: 7
    Language: English
    €0.00 PVP Institution
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  3. Teaching Note

    Snap Inc.: Becoming a “Camera Company” - Teaching Note

    By Neil Bendle / Ken Mark
    Marketing
    Collection: Ivey Business School (Canada)
    Ref.: IVEY-8B19A023-E
    Published: Jun 3, 2019
    Reviewed: Jun 3, 2019
    Format: PDF
    Pages: 6
    Language: English
    €0.00 PVP Institution
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  4. Teaching Note

    Aviron Interactive Inc.: Bootstrapping a Gamification Fitness Startup - Teaching Note

    By Derrick Neufeld / Ning Su / Ken Mark
    Information Technologies
    Collection: Ivey Business School (Canada)
    Ref.: IVEY-8B19E003-E
    Published: Mar 22, 2019
    Reviewed: Mar 22, 2019
    Format: PDF
    Pages: 9
    Language: English
    €0.00 PVP Institution
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  5. Teaching Note

    Intrigue Media: Growing the Video Advertising Network - Teaching Note

    By June Cotte / Ken Mark
    Marketing
    Collection: Ivey Business School (Canada)
    Ref.: IVEY-8B20A023-E
    Published: Apr 16, 2020
    Reviewed: Apr 16, 2020
    Format: PDF
    Pages: 9
    Language: English
    €0.00 PVP Institution
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  6. Case

    Leo Burnett Interactivo (Spanish version)

    By John S. Hulland / Robert J. Fisher / Ken Mark ...
    Entrepreneurship
    Marketing
    Collection: Ivey Business School (Canada)
    Ref.: IVEY-9B00AS05
    Published: Mar 21, 2005
    Format: PDF
    Pages: 20
    Language: Spanish
    €8.53 PVP Institution
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  7. Case

    Capital One: Launching a Mass Media Campaign

    By Robert J. Fisher / Ken Mark
    Marketing
    Collection: Ivey Business School (Canada)
    Ref.: IVEY-9B06A005-E
    Published: Apr 11, 2006
    Reviewed: Sep 9, 2009
    Format: PDF
    Pages: 18
    Language: English
    €8.53 PVP Institution
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  8. Case

    University Health Network (UHN): The MOE-MAR Initiative

    By Darren Meister / Ken Mark
    Information Technologies
    Collection: Ivey Business School (Canada)
    Ref.: IVEY-9B06E013-E
    Published: Feb 5, 2010
    Format: PDF
    Pages: 25
    Language: English
    €8.53 PVP Institution
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  9. Case

    Canadian Air Transport Security Authority (CATSA)

    By Darren Meister / Ken Mark
    Information Technologies
    Collection: Ivey Business School (Canada)
    Ref.: IVEY-9B06E018-E
    Published: Feb 27, 2007
    Reviewed: Sep 17, 2009
    Format: PDF
    Pages: 10
    Language: English
    €8.53 PVP Institution
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  10. Case

    Sunripe Marketplace: A Private Label Strategy

    By Kyle Murray / Ken Mark
    Entrepreneurship
    Marketing
    Collection: Ivey Business School (Canada)
    Ref.: IVEY-9B07A003-E
    Published: Feb 26, 2007
    Format: PDF
    Pages: 9
    Language: English
    €8.53 PVP Institution
    Include:
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