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  1. Case

    TruEarth Healthy Foods: Market Research for a New Product Introduction (Brief Case)

    By Rangan, V. Kasturi / Yong, Sunru
    Marketing
    Collection: HBSP (USA)
    Ref.: HBS-4065-E
    Published: Dec 24, 2009
    Format: PDF
    Pages: 13
    Language: English
    €8.53 PVP Institution
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    Other supplements
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  2. Teaching Note

    TruEarth Healthy Foods: Market Research for a New Product Introduction, Teaching Note

    By Rangan, V. Kasturi / Yong, Sunru
    Marketing
    Collection: HBSP (USA)
    Ref.: HBS-4066-E
    Published: Dec 24, 2009
    Format: PDF
    Pages: 6
    Language: English
    €0.00 PVP Institution
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  3. Case

    PNC Financial: Grow Up Great (A)

    By Marquis, Christopher / Rangan, V. Kasturi / Comings, Alison
    Leadership and People Management
    Collection: HBSP (USA)
    Ref.: HBS-409108-E
    Published: Mar 19, 2009
    Reviewed: Jul 7, 2014
    Format: PDF
    Pages: 27
    Language: English
    €8.53 PVP Institution
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  4. Teaching Note

    PNC Financial: Grow Up Great (A) and (B), Teaching Note

    By Marquis, Christopher / Rangan, V. Kasturi / Thomason, Bobbi
    Leadership and People Management
    Collection: HBSP (USA)
    Ref.: HBS-410120-E
    Published: Mar 8, 2010
    Reviewed: Mar 22, 2012
    Format: PDF
    Pages: 13
    Language: English
    €0.00 PVP Institution
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  5. Case

    Why is the New Swimming Pool Product Sinking? (Brief Case) (Spanish version)

    By Rangan, V. Kasturi / Yong, Sunru
    Marketing
    Collection: HBSP (USA)
    Ref.: HBS-411S18
    Published: Apr 9, 2010
    Format: PDF
    Pages: 8
    Language: Spanish
    €8.53 PVP Institution
    Include:
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  6. Case

    Market Research for a New Product Introduction (Brief Case) (Spanish version)

    By Rangan, V. Kasturi / Yong, Sunru
    Marketing
    Collection: HBSP (USA)
    Ref.: HBS-412S05
    Published: Dec 24, 2009
    Format: PDF
    Pages: 16
    Language: Spanish
    €8.53 PVP Institution
    Include:
    Other supplements
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  7. Case

    Soren Chemical: Why is the New Swimming Pool Product Sinking? (Brief Case)

    By Rangan, V. Kasturi / Yong, Sunru
    Marketing
    Collection: HBSP (USA)
    Ref.: HBS-4188-E
    Published: Apr 9, 2010
    Reviewed: Nov 30, 2011
    Format: PDF
    Pages: 8
    Language: English
    €8.53 PVP Institution
    Include:
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  8. Teaching Note

    Soren Chemical: Why is the New Swimming Pool Product Sinking, Teaching Note

    By Rangan, V. Kasturi / Yong, Sunru
    Marketing
    Collection: HBSP (USA)
    Ref.: HBS-4190-E
    Published: Apr 9, 2010
    Reviewed: May 22, 2014
    Format: PDF
    Pages: 7
    Language: English
    €0.00 PVP Institution
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  9. Teaching Note

    Alpen Bank: Launching the Credit Card in Romania, Teaching Note

    By Rangan, V. Kasturi / Yong, Sunru
    Marketing
    Collection: HBSP (USA)
    Ref.: HBS-4563-E
    Published: May 19, 2010
    Format: PDF
    Pages: 8
    Language: English
    €0.00 PVP Institution
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  10. Case

    New Product Marketing Strategy (Spanish version)

    By Rangan, V. Kasturi / Lasley, Susan
    Marketing
    Collection: HBSP (USA)
    Ref.: HBS-502S09
    Published: Aug 8, 2002
    Reviewed: Mar 24, 2000
    Format: PDF
    Pages: 16
    Language: Spanish
    €8.53 PVP Institution
    Include:
    Other supplements
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