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Showing 30 of 227 results

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  1. Case

    Metabical: Positioning and Communications Strategy for a New Weight Loss Drug (Brief Case)

    By Quelch, John A. / Beckham, Heather
    Marketing
    Collection: HBSP (USA)
    Ref.: HBS-4240-E
    Published: Jul 22, 2010
    Format: PDF
    Pages: 12
    Language: English
    €8.53 PVP Institution
    Include:
    Other supplements
    See details Add to Wish List
  2. Teaching Note

    Metabical: Positioning and Communications Strategy for a New Weight Loss Drug, Teaching Note

    By Quelch, John A. / Beckham, Heather
    Marketing
    Collection: HBSP (USA)
    Ref.: HBS-4241-E
    Published: Jul 22, 2010
    Format: PDF
    Pages: 12
    Language: English
    €0.00 PVP Institution
    See details Add to Wish List
  3. Case

    Clean Edge Razor: Splitting Hairs in Product Positioning

    By Quelch, John A. / Beckham, Heather
    Marketing
    Collection: HBSP (USA)
    Ref.: HBS-4249-E
    Published: Jan 19, 2011
    Format: PDF
    Pages: 10
    Language: English
    €8.53 PVP Institution
    Include:
    Other supplements
    See details Add to Wish List
  4. Teaching Note

    Clean Edge Razor: Splitting Hairs in Product Positioning, Teaching Note

    By Quelch, John A. / Beckham, Heather
    Marketing
    Collection: HBSP (USA)
    Ref.: HBS-4250-E
    Published: Jan 19, 2011
    Format: PDF
    Pages: 9
    Language: English
    €0.00 PVP Institution
    See details Add to Wish List
  5. Case

    Reed Supermarkets: A New Wave of Competitors

    By Quelch, John A. / Carlson, Carole
    Marketing
    Collection: HBSP (USA)
    Ref.: HBS-4296-E
    Published: Jun 17, 2011
    Format: PDF
    Pages: 12
    Language: English
    €8.53 PVP Institution
    Include:
    Other supplements
    See details Add to Wish List
  6. Teaching Note

    Reed Supermarkets: A New Wave of Competitors, Teaching Note

    By Quelch, John A. / Carlson, Carole
    Marketing
    Collection: HBSP (USA)
    Ref.: HBS-4297-E
    Published: Jun 17, 2011
    Format: PDF
    Pages: 11
    Language: English
    €0.00 PVP Institution
    See details Add to Wish List
  7. Teaching Note

    Cottle-Taylor: Expanding the Oral Care Group in India, Teaching Note

    By Quelch, John A. / Zalosh, Alisa
    Marketing
    Collection: HBSP (USA)
    Ref.: HBS-4351-E
    Published: Oct 11, 2011
    Reviewed: Nov 13, 2012
    Format: PDF
    Pages: 11
    Language: English
    €0.00 PVP Institution
    See details Add to Wish List
  8. Case

    Flare Fragrances Company, Inc: Analyzing Growth Opportunities (Brief Case)

    By Quelch, John A. / Donovan, Lisa D.
    Marketing
    Collection: HBSP (USA)
    Ref.: HBS-4550-E
    Published: May 5, 2010
    Format: PDF
    Pages: 11
    Language: English
    €8.53 PVP Institution
    Include:
    Other supplements
    See details Add to Wish List
  9. Teaching Note

    Flare Fragrances Company, Inc.: Analyzing Growth Opportunities, Teaching Note

    By Quelch, John A. / Donovan, Lisa D.
    Marketing
    Collection: HBSP (USA)
    Ref.: HBS-4551-E
    Published: May 5, 2010
    Format: PDF
    Pages: 12
    Language: English
    €0.00 PVP Institution
    See details Add to Wish List
  10. Case

    Hartmann Luggage Company: Política de Promoción de Precios

    By Quelch, John A. / Merliss, Penny Pittman
    Marketing
    Collection: HBSP (USA)
    Ref.: HBS-502S04
    Published: Aug 7, 2002
    Format: PDF
    Pages: 20
    Language: Spanish
    €8.53 PVP Institution
    Include:
    Other supplements
    See details Add to Wish List

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