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Showing 10 of 207 results

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  1. Case

    Medicines Co.

    By Gourville, John T.
    Marketing
    Collection: HBSP (USA)
    Ref.: HBS-502006-E
    Published: Jul 3, 2001
    Reviewed: Aug 9, 2005
    Format: PDF
    Pages: 18
    Language: English
    €8.53 PVP Institution
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  2. Case

    Biopure Corp. (Spanish version)

    By Gourville, John T.
    Marketing
    Collection: HBSP (USA)
    Ref.: HBS-502S01
    Published: May 29, 1998
    Reviewed: May 27, 1999
    Format: PDF
    Pages: 22
    Language: Spanish
    €8.53 PVP Institution
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  3. Case

    Tweeter etc. (Spanish version)

    By Gourville, John T. / Wu, George
    Marketing
    Collection: HBSP (USA)
    Ref.: HBS-502S18
    Published: Oct 21, 1996
    Reviewed: Apr 15, 1997
    Format: PDF
    Pages: 27
    Language: Spanish
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  4. Case

    Customer Profitability and Lifetime Value

    By Ofek, Elie
    Marketing
    Collection: HBSP (USA)
    Ref.: HBS-503019-E
    Published: Aug 7, 2002
    Reviewed: Nov 22, 2016
    Format: PDF
    Pages: 9
    Language: English
    €8.53 PVP Institution
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  5. Case

    AMD: A Customer-Centric Approach to Innovation

    By Ofek, Elie / Barley, Lauren
    Collection: HBSP (USA)
    Ref.: HBS-507037-E
    Published: Jan 31, 2007
    Format: PDF
    Pages: 30
    Language: English
    €8.53 PVP Institution
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  6. Case

    Eli Lilly: Developing Cymbalta

    By Ofek, Elie / Laufer, Ron
    Marketing
    Collection: HBSP (USA)
    Ref.: HBS-507044-E
    Published: Nov 27, 2006
    Reviewed: Jul 30, 2008
    Format: PDF
    Pages: 28
    Language: English
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  7. Supplementary Case

    PSI India--Will Balbir Pasha Help Fight AIDS? (B)

    By Ofek, Elie
    Collection: HBSP (USA)
    Ref.: HBS-507058-E
    Published: Feb 1, 2007
    Format: PDF
    Pages: 6
    Language: English
    €6.21 PVP Institution
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  8. Case

    AmorePacific

    By Ofek, Elie / Herman, Kerry
    Marketing
    Collection: HBSP (USA)
    Ref.: HBS-507070-E
    Published: Apr 6, 2007
    Reviewed: Jun 3, 2008
    Format: PDF
    Pages: 12
    Language: English
    €8.53 PVP Institution
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  9. Case

    Octone Records

    By Elberse, Anita / Ofek, Elie
    Marketing
    Collection: HBSP (USA)
    Ref.: HBS-507082-E
    Published: Jun 29, 2007
    Reviewed: Apr 18, 2016
    Format: PDF
    Pages: 27
    Language: English
    €8.53 PVP Institution
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  10. Teaching Note

    AMD: A Customer-Centric Approach to Innovation, Teaching Note

    By Ofek, Elie
    Collection: HBSP (USA)
    Ref.: HBS-507084-E
    Published: May 30, 2007
    Format: PDF
    Pages: 25
    Language: English
    €0.00 PVP Institution
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