Analítica web: desmitificando el marketing de rendimiento

By Gallo, Iñigo / Valentí, Albert / Segarra, Javier

Marketing

En esta nota técnica ofrecemos una guía sencilla para evaluar el rendimiento de tu empresa en las tres fases críticas del negocio online: atraer visitantes a tu web, convertirlos en clientes y conseguir que vuelvan. La explicación de los conceptos es sencilla y evitamos complicaciones innecesarias. Estos conocimientos básicos te ayudarán a entender los objetivos principales, los posibles problemas y las líneas de trabajo de tu presencia online.

Collection: IESE (España)

Ref: MN-406

Number of pages: 14

Publication Date: Nov 30, 2020

Language: Spanish, English

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Analítica web: desmitificando el marketing de rendimiento

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Analítica web: desmitificando el marketing de rendimiento

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Analítica web: desmitificando el marketing de rendimiento

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