Aston Martin: The Crossover Conundrum—Strategic Analysis - Teaching Note

By Bourgeois, L. J. III / Allayannis, George (Yiorgos) / Cian, Luca / Craddock, Jenny

Teaching note for product S-0298

Collection: Darden University of Virginia (USA)

Ref: DARDEN-S-0298TN1-E

Format: PDF

Number of pages: 18

Publication Date: Feb 21, 2018

Language: English

Review date: Feb 17, 2020

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Teaching note for product S-0298

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Aston Martin: The Crossover Conundrum—Strategic Analysis - Teaching Note

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