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  1. Case

    Dinh’s Donuts (A): Optimizing Advertising Reach

    By Palomba, Anthony / Cian, Luca / Yemen, Gerry ...
    Knowledge and Communication
    Collection: Darden University of Virginia (USA)
    Ref.: DARDEN-BC-0302
    Published: May 23, 2024
    Format: PDF
    Pages: 10
    Language:
    €8.53 PVP Institution
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  2. Supplementary Case

    Dinh’s Donuts (B): Crafting Advertising Strategy

    By Palomba, Anthony / Cian, Luca / Klopfenstein, Amy
    Knowledge and Communication
    Collection: Darden University of Virginia (USA)
    Ref.: DARDEN-BC-0303
    Published: May 23, 2024
    Format: PDF
    Pages: 12
    Language:
    €6.21 PVP Institution
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  3. Case

    Just: Positioned to Target Mainstream Tastes? (A)

    By Cian, Luca / Yemen, Gerry / Boichuk, Jeff
    Marketing
    Collection: Darden University of Virginia (USA)
    Ref.: DARDEN-M-0956-E
    Published: Apr 19, 2018
    Reviewed: Aug 20, 2019
    Format: PDF
    Pages: 17
    Language: English
    €8.53 PVP Institution
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    Other supplements
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  4. Teaching Note

    Just: Positioned to Target Mainstream Tastes? (A) and (B) - Teaching Note

    By Cian, Luca / Boichuk, Jeff / Gibson, Madeline
    Marketing
    Collection: Darden University of Virginia (USA)
    Ref.: DARDEN-M-0956TN-E
    Published: Aug 8, 2018
    Format: PDF
    Pages: 9
    Language: English
    €0.00 PVP Institution
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  5. Supplementary Case

    Just: Positioned to Target Mainstream Tastes? (B)

    By Cian, Luca / Yemen, Gerry / Boichuk, Jeff
    Marketing
    Collection: Darden University of Virginia (USA)
    Ref.: DARDEN-M-0957-E
    Published: Apr 19, 2018
    Format: PDF
    Pages: 3
    Language: English
    €6.21 PVP Institution
    See details Add to Wish List
  6. Case

    Uncharted Waters at Ventoso Ship Supply: A Sensory Marketing Dilemma (A)

    By Cian, Luca / Craddock, Jenny / Krishna, Aradhna ...
    Marketing
    Collection: Darden University of Virginia (USA)
    Ref.: DARDEN-M-0959-E
    Published: Mar 1, 2018
    Reviewed: Jan 27, 2026
    Format: PDF
    Pages: 8
    Language: English
    €8.53 PVP Institution
    Include:
    Other supplements
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  7. Teaching Note

    Uncharted Waters at Ventoso Ship Supply: A Sensory Marketing Dilemma (A), (B), and (C) - Teaching note

    By Cian, Luca / Craddock, Jenny / Krishna, Aradhna ...
    Marketing
    Collection: Darden University of Virginia (USA)
    Ref.: DARDEN-M-0959TN-E
    Published: Mar 1, 2018
    Reviewed: Jan 27, 2026
    Format: PDF
    Pages: 16
    Language: English
    €0.00 PVP Institution
    See details Add to Wish List
  8. Supplementary Case

    Uncharted Waters at Ventoso Ship Supply: A Sensory Marketing Dilemma (B)

    By Cian, Luca / Craddock, Jenny / Krishna, Aradhna ...
    Marketing
    Collection: Darden University of Virginia (USA)
    Ref.: DARDEN-M-0960-E
    Published: Mar 1, 2018
    Reviewed: Jan 27, 2026
    Format: PDF
    Pages: 6
    Language: English
    €6.21 PVP Institution
    Include:
    Other supplements
    See details Add to Wish List
  9. Supplementary Case

    Uncharted Waters at Ventoso Ship Supply: A Sensory Marketing Dilemma (C)

    By Cian, Luca / Craddock, Jenny / Krishna, Aradhna ...
    Marketing
    Collection: Darden University of Virginia (USA)
    Ref.: DARDEN-M-0961-E
    Published: Mar 1, 2018
    Reviewed: May 20, 2026
    Format: PDF
    Pages: 2
    Language: English
    €6.21 PVP Institution
    Include:
    Other supplements
    See details Add to Wish List
  10. Technical Note

    Brand Activism

    By Cian, Luca / Parmar, Bidhan L. / Boichuk, Jeff ...
    Marketing
    Collection: Darden University of Virginia (USA)
    Ref.: DARDEN-M-0963-E
    Published: Jun 27, 2018
    Format: PDF
    Pages: 13
    Language: English
    €8.53 PVP Institution
    See details Add to Wish List

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