Atam: A New Model of Sustainable Social Welfare (C)

The economic crisis and the successive redundancy plans of Telefónica in Spain were having an inexorable effect on the viability of Atam and its economic operations. The association had to complete its restructuring of the old service delivery system and concentrate on building a new model for a sustainable social welfare institution. A turning point was reached, from which point Atam began to speed up all the transformation processes. The case describes how, between 2013 and late 2015, in scarcely a year and a half, the organization's structure was simplified and a new business model was created. Support was also secured from a variety of experts in the digital world and scientists focused on finding solutions to disability issues.