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16 items were found using the following search criteria
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Pfizer Pharmaceuticals: Green Chemistry Innovation and Business Strategy
Larson, Andrea; O'Brien, Karen; Anderson, AliaCase DARDEN-ENT-0088-EEntrepreneurshipBetween 2002 and 2004, Pfizer explored green chemistry as a product, process, and strategy design approach that could address a growing set of market complexities. The case requires students to understand and analyze how and why green chemistry might contribute to corporate growth. The case elaborates on the conditions encouraging pharmaceutical companies to engage more actively on environmental and health issues as an area of opportunity as oppo...Starting at €8.20
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Innovación en PwC: transformando la organización
Gironza, Alfonso; Prats, Mª Julia; Gómez, Pedro AlbertoCase E-163Entrepreneurship, Innovation and ChangeEn 2012, el presidente de Pwc había puesto como objetivo que el 10% de los ingresos fueran fruto de servicios innovadores, y Pedro Alberto Gómez, director de Innovación, valoraba las posibles consecuencias que tendría el inminente lanzamiento del i-Market en la organización, así como las nuevas propuestas de innovación, ciertamente rompedoras, que se estaban gestando. Incluso con el claro espaldarazo a la gestión que el equipo había hecho desde e...Starting at €8.20
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Samsung's European Innovation Team: Fueling consumer-driven growth
Wedell-Wedellsborg, Thomas; Miller, PaddyCase DPO-307-EEntrepreneurship, Innovation and Change, Knowledge and CommunicationThe case details the work of Samsung's Product Innovation Team in Europe, the PIT EU, established in 2010 to fuel consumer-driven innovation (as opposed to technology-driven innovation). By 2013, projects created by the team had contributed an estimated half a billion dollars to Samsung's profits. The case covers the first three years of the team and shows how the founders set up their team to make success more likely. Among other topics, the cas...Starting at €8.20
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Samsung's European Innovation Team - Teaching Note
Wedell-Wedellsborg, Thomas; Miller, PaddyTeaching Note DPOT-68-EEntrepreneurship, Innovation and Change, Knowledge and CommunicationThe case details the work of Samsung¿s Product Innovation Team in Europe, the PIT-EU, established in 2010 to fuel consumer-driven innovation (as opposed to technology-driven innovation). By 2013, projects created by the team had contributed an estimated half a billion dollars to Samsung¿s profits. The case covers the first three years of the team and shows how the founders set up their team to make success more likely. Among other topics, the cas...Starting at €0.00
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Six Keys to Release Ideas for Profitable Growth
Ener, HakanArticle ART-2642-EEntrepreneurship, Innovation and ChangeAs the recession fades, corporate leaders need to switch from crisis mode to thinking more seriously about how to grow revenues and create value once again. Corporate entrepreneurship -- the creation of new businesses inside established corporations -- offers a strategy for profitable growth, and serves as an attractive alternative to old, acquisition-led, inorganic growth strategies. Based on the author's work collaborating with companies to hel...Starting at €8.20
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Grupo Ferraz (A)
Nueno, PedroFocused Case EFC-21Corporate Governance, EntrepreneurshipGrupo Ferraz es una empresa familiar mediana (sus ventas son de alrededor de 150 millones de euros) con tres unidades de negocio: componentes de automoción, importación y distribución de herramientas, y actividades inmobiliarias. La unidad de automoción concentra la mayor parte de las ventas del grupo. La empresa es rentable, pero su evolución ha sido muy lenta en los últimos años. Los dos responsables de su gestión, que son propietarios y miembr...Starting at €8.20
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Driving Innovation Through Intrapreneurship at Chiesi (Portuguese Version, Brazil)
Castelltort, Albert; Davila, AntonioCase E-193-PBEntrepreneurship, Innovation and ChangeChiesi Farmacuetici developed a new program to create a more entrepreneurial culture in its Spanish division. The program was based on Lean Startup principles with employees moving from selecting an idea to developing a business. However, at the end of the program, unexpected challenges arose.Starting at €8.20
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Driving Innovation Through Intrapreneurship at Chiesi
Castelltort, Albert; Davila, AntonioCase E-193-EEntrepreneurship, Innovation and ChangeChiesi Farmacuetici developed a new program to create a more entrepreneurial culture in its Spanish division. The program was based on Lean Startup principles with employees moving from selecting an idea to developing a business. However, at the end of the program, unexpected challenges arose.Starting at €8.20
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WalMart: Driving Innovation to Scale
Wilkinson, Amy; Nguyen HCase SGSB-OB109-ELeadership and People ManagementIn 2014, Walmart was at an inflection point. The world’s largest company wasn’t sure how to evolve and innovate to win over the next 30 years. In a leadership change that year, Doug McMillon rose to become Walmart’s new CEO. Soon after, he hired Lori Flees, a Bain & Company partner, to lead Walmart’s Corporate Strategy and drive innovation at scale. Flees led Walmart’s acquisition of Jet.com for $3.3 billion and together with Jet founder Marc L...Starting at €8.20
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Dynamizing and Integrating Movements in Verbideas
Fité Navarro, Rosa M; Mehta, KandarpTechnical Note EN-22-EEntrepreneurship, Innovation and ChangeVerbideas is a model of active training in collaborative creativity that helps companies convert creativity into value. Its principles are seeking truth (understanding reality), finding goodness (adding value) and creating beauty (operations). It consists of three movements: dynamism, integration and collaboration, and focuses on the person who builds value. Verbideas provides original exercises and implementation materials. For the overview and ...Starting at €8.20