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8 items were found using the following search criteria
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Vicarsa (A): What Went Wrong with the Sale
Torres, Óscar; Palencia, LuisCase ASN-36-EService and Operations ManagementA sales representative sees what could have been an important contract running the risk of being cancelled due to the rush to try to close a related sale. The analysis of the sales process and the identification of the mistakes made provide the basis for proposing a solution. The information available is limited, and this should be taken into account during the discussion.Starting at €8.20
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Vicarsa (B): What Went Wrong with the Sale
Torres, Óscar; Palencia, LuisCase ASN-37-EService and Operations ManagementPart (B) of this case provides information not previously available in Part (A), leading to a chance to reflect on the caution necessary in solving problems with incomplete information.Starting at €5.74
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Time Out (B): Parents Also Play
Yáñez O.; Martí, Carlos; Kase, Kimio; Urrutia de Hoyos, IgnacioCase C-744-EAccounting and ControlSupplements case (A).Starting at €5.74
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Customer Orientation
Wilkinson, Helen; Cardona Soriano, PabloTechnical Note DPON-52-ELeadership and People ManagementThis technical note aims to help the personal development of management's customer orientation capacity. The customer is the reason why any company exists. Today, customers are better educated and better trained, more selective and demanding, and they have a greater capacity for choice. As such, customer orientation is more important than ever for the survival of the company. If a company wishes to develop a customer orientation culture capable o...Starting at €8.20
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Time Out (A): Signing Up a Basketball Player
Yáñez O.; Martí, Carlos; Kase, Kimio; Urrutia de Hoyos, IgnacioCase C-743-EAccounting and ControlThis case presents the problem of player selection in a sports agency which, after tough beginnings, has built a solid reputation. The discussion centers on the criteria for selecting young players to become tomorrow's champions.Starting at €8.20
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Some Practical Reflections on New Senior Managers
Stein, GuidoTechnical Note DPON-61-ECorporate Governance, Leadership and People ManagementExperience teaches us that a number of factors affect a successful change in senior management personnel, factors whose importance correlates to the degree of responsibility the new post entails. When John J. Gabarro carried out the first systematic study into what factors determine whether a director will be successful when he is promoted to the post of director-general in a large company, he identified four: waiting period before they take up ...Starting at €8.20
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Google AdWords: Developing and Growing the Spanish Market
Puig, Albert; Rocha e Oliveira, Paulo; García Pont, CarlosCase M-1239-EInformation Technologies, Knowledge and Communication, MarketingGoogle is the largest advertising space seller in the world. Its flagship product is the "sponsored links" ads on its search result page, regardless of how hard it is to take full advantage of them. These links are sold primarily through the Google Adwords site, with the support of a sales team.The challenge facing this business organization is complicated as it figures out how to boost sales of a seemingly simple product with such a diverse clie...Starting at €8.20
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Global Transaction Banking
Tariffi, Leonardo; Cutillas, Sergi; Soley, JorgeTechnical Note FN-582-EFinanceBanks have realized that they have to solve the liquidity problems of SMEs which can lead to bankruptcy under normal circumstances. They have developed the concept of transactional banking, which is usually a banking division where customers can obtain short-term credit facilities and upon approval of the ¿umbrella¿ credit line, can choose the product most convenient for them. For banking, the recourse of products and services is so important tha...Starting at €8.20