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The Chad-Cameroon Petroleum Development and Pipeline Project (E)
Esty, Benjamin C.; Sesia, AldoCase HBS-209082-EFinanceStarting at €5.74
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El marketing puede cambiar el mundo
Quelch, John A.; Jocz, Katherine E.Article ART-1540MarketingLa erosión de la confianza en la política responde en parte a algunas prácticas perniciosas de las que se suele culpar al marketing. Los autores explican los principios que sustentan el buen marketing e invitan a los directivos a hacerlos suyos para beneficiar a consumidores e instituciones sociales. Aplicándolos, pueden contribuir enormemente a restaurar el significado original del concepto de ciudadanía e impulsar, de paso, la democracia.Starting at €8.20
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Six Ways Marketing Can Change the World
Jocz, Katherine E.; Quelch, John A.Article ART-1540-EMarketingThe erosion of public trust in politics is partly due to some bad practices for which marketing is frequently blamed. By exposing the principles underlying good marketing, the authors show how managers can practice marketing that benefits consumers and social institutions. Doing so could go a long way toward restoring a sense of citizenship and also help democracy flourish in the process.Starting at €8.20
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Cuando la crisis no es sólo económica
Arruñada, BenitoArticle ART-1602Business Ethics and Corporate Social Responsibility, EconomicsEn España los indicadores de confianza están bajo mínimos, no tanto por la crisis económica como por la incapacidad del país para introducir reformas estructurales. El autor considera dos hipótesis, en parte complementarias, según las cuales el problema se situaría en las instituciones y/o en los valores. La hipótesis del déficit institucional sugiere que el sistema político traduce mal las preferencias de los ciudadanos en acciones de reforma. S...Starting at €8.20
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Las compras preceden a la confianza en la tienda
Castaldo, SandroArticle ART-1601Business Ethics and Corporate Social Responsibility, MarketingRestaurar la confianza del consumidor sigue siendo para los distribuidores minoristas, como para muchos otros negocios, una tarea ardua. El aumento de los productos de marca propia ayuda, pues crea una nueva reputación e identidad. Antes se creía que los consumidores compraban estas gangas porque confiaban en la tienda. Pero desde que estos productos han ganado en calidad, hasta el punto de medirse con las marcas principales del mercado, asistimo...Starting at €8.20
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Shisong Cardiac Center: Kumbo, Cameroon
Schulman, Kevin A; Konthcou, Nelly-AngeCase HBS-317085-EShisong Cardiac Center in Kumbo, Cameroon, is a regional cardiac referral center in central Africa. As the continent transitions from communicable to non-communicable diseases, there is a critical shortage of surgical care required to treat these conditions. This case describes an innovation solution to the shortage of professional skills, an international collaboration between a hospital in Milan and a hospital in Cameroon. The case highlights t...Starting at €8.20
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Congo River Basin Project: Role for Dr. Campos
McGinn, Kathleen L.; Kolb, Deborah M.; Acosta, Anne Starks; Hammer, Cailin B.Case HBS-909040-EThe director of a research coalition and the founder/coordinator of an NGO consortium meet to discuss the possibility of jointly drafting a proposal for an integrated research and development project in the Congo River basin. Approved projects will receive an annual operating budget of $2 million. Together they must develop a joint plan for how the money should be spent.Starting at €8.20
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Congo River Basin Project: Role for Dr. Beni
McGinn, Kathleen L.; Kolb, Deborah M.; Hammer, Cailin B.; Acosta, Anne StarksCase HBS-909041-EThe director of a research coalition and the founder/coordinator of an NGO consortium meet to discuss the possibility of jointly drafting a proposal for an integrated research and development project in the Congo River basin. Approved projects will receive an annual operating budget of $2 million. Together they must develop a joint plan for how the money should be spent.Starting at €8.20
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Global Brand Management of Anheuser Busch InBev's Budweiser
Avery, JillCase HBS-518105-EMarketingBrian Perkins, chief architect of the $6 billion Budweiser brand, was excited about 2018, in which the company would launch Budweiser into several new markets in Africa and Latin America. He was also feeling the pressure to finalize a global brand strategy that would define Budweiser's value proposition and guide its development and execution around the world. The problem was that Budweiser actually had two distinct brand realities that differed ...Starting at €8.20
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Taking on the Mob
IESE InsightArticle ART-1973-EKnowledge and CommunicationCompanies come under many types of external pressure, which may cross the line of what is considered ¿legal.¿ Corruption takes various forms and can happen anywhere. Many of the lessons learned from the Addiopizzo example can be applied universally.Starting at €8.20