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The Chad-Cameroon Petroleum Development and Pipeline Project (E)
Esty, Benjamin C.; Sesia, AldoCase HBS-209082-EFinanceStarting at €5.74
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Samsung: ¿hasta dónde arriesgar en innovación?
IESE InsightArticle ART-2597Innovation and Change, Leadership and People ManagementHace unos años Samsung decidió cambiar de estrategia y dejar de seguir a la competencia. Pero es más fácil decidirlo que hacerlo, como comprobó su equipo europeo de innovación en el desarrollo de tres nuevos productos. Henrik Werdelin, socio director de Prehype, Michael Boneham, director de Boneham Consulting y expresidente de Ford India, e Ignacio Aso, del área de desarrollo de negocio en Unify, aportan su punto de vista.Starting at €8.20
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IESE Insight. Issue 10. Third Quarter 2011
IESE InsightMagazine REV-10-EEconomics, Finance, Innovation and Change, Knowledge and Communication, Leadership and People Management, Marketing, Service and Operations Management, StrategyMauro F. Guillén and Esteban García-Canal highlight what managers of traditional, established MNCs can learn from their emerging market counterparts. Arnoud De Meyer considers the global innovation trends that have been heavily influenced by China, India and Southeast Asia. Francesc Prior and Javier Santomá take lessons from the banking sector to help all companies adapt their offer to the customers and circumstances of low-income segments. Alici...Starting at €22.00
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Shisong Cardiac Center: Kumbo, Cameroon
Schulman, Kevin A; Konthcou, Nelly-AngeCase HBS-317085-EShisong Cardiac Center in Kumbo, Cameroon, is a regional cardiac referral center in central Africa. As the continent transitions from communicable to non-communicable diseases, there is a critical shortage of surgical care required to treat these conditions. This case describes an innovation solution to the shortage of professional skills, an international collaboration between a hospital in Milan and a hospital in Cameroon. The case highlights t...Starting at €8.20
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Congo River Basin Project: Role for Dr. Campos
McGinn, Kathleen L.; Kolb, Deborah M.; Acosta, Anne Starks; Hammer, Cailin B.Case HBS-909040-EThe director of a research coalition and the founder/coordinator of an NGO consortium meet to discuss the possibility of jointly drafting a proposal for an integrated research and development project in the Congo River basin. Approved projects will receive an annual operating budget of $2 million. Together they must develop a joint plan for how the money should be spent.Starting at €8.20
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Congo River Basin Project: Role for Dr. Beni
McGinn, Kathleen L.; Kolb, Deborah M.; Hammer, Cailin B.; Acosta, Anne StarksCase HBS-909041-EThe director of a research coalition and the founder/coordinator of an NGO consortium meet to discuss the possibility of jointly drafting a proposal for an integrated research and development project in the Congo River basin. Approved projects will receive an annual operating budget of $2 million. Together they must develop a joint plan for how the money should be spent.Starting at €8.20
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Global Brand Management of Anheuser Busch InBev's Budweiser
Avery, JillCase HBS-518105-EMarketingBrian Perkins, chief architect of the $6 billion Budweiser brand, was excited about 2018, in which the company would launch Budweiser into several new markets in Africa and Latin America. He was also feeling the pressure to finalize a global brand strategy that would define Budweiser's value proposition and guide its development and execution around the world. The problem was that Budweiser actually had two distinct brand realities that differed ...Starting at €8.20
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Lights, Camera, Collaboration!
IESE InsightArticle ART-2155-EInnovation and ChangeIndian actor Rahul Ravindran finds that working in creative teams requires a certain amount of interpersonal intuition and the ability to adapt to contrasting styles of direction. And thats before we even begin talking about mastering the dance steps.Starting at €8.20
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Samsung: How Much Innovation Risk to Take?
IESE InsightArticle ART-2597-EInnovation and ChangeHenrik Werdelin (Prehype), Michael Boneham (Boneham Consulting, Ford India) and Ignacio Aso (Unify née Siemens Enterprise Communications) propose how to overcome the barriers that new ideas run up against inside large organizations, based on the case of Samsung's European Product Innovation Team trying to bring three new products to market.Starting at €8.20
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Diving Into the New Innovation Landscape
De Meyer, ArnoudArticle ART-2009-EInnovation and ChangeToday when the business world asks where the next innovative product or process will come from, many people start looking East. Based on decades of interaction and interviews with privileged observers in Asia, the author starts by discussing four innovation trends that have been heavily influenced by the growing capabilities in the emerging economies of China, India and Southeast Asia. The sources of innovation have become much more dispersed, th...Starting at €8.20