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Descubra qué hace vibrar a sus empleados
Sanchez-Runde, Carlos J.; Steers, Richard M.Article ART-1786Leadership and People ManagementCuando las empresas incorporan prácticas de gestión internacionales suelen pasar por alto un componente vital en la dirección y productividad de los empleados: la influencia de la cultura. La investigación sobre la motivación, los valores personales y la actitud respecto al trabajo apenas tiene en cuenta las diferencias culturales. Pero está comprobado que la cultura juega un papel destacado en la comprensión del comportamiento y la satisfacción ...Starting at €8.20
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Ciudades inteligentes, progreso sostenible
Barrionuevo, Juan Manuel; Berrone, Pascual; Ricart Costa, Joan EnricArticle ART-2152StrategyRío de Janeiro tiene que garantizar la seguridad de seis millones de habitantes, mientras que ciudades como Barcelona luchan por consolidar su marca turística sin perder músculo empresarial. Las urbes se enfrentan a numerosos retos que condicionan su futuro, como la masificación, la movilidad o la contaminación. Se necesitan modelos de desarrollo que los transformen en oportunidades. Los autores proponen una metodología de planificación estratég...Starting at €8.20
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Bienvenido, Sr. Impatriado
Reiche, B. SebastianArticle ART-1789Knowledge and Communication, Leadership and People ManagementLa impatriación temporal de directivos de filiales a las sedes centrales es un fenómeno en auge. Es más barato que la expatriación y la manera más rápida de conocer los países donde se opera y ganarse el favor de sus trabajadores. Además, aumenta las perspectivas profesionales del personal. Sin embargo, los distintos estudios realizados por el autor revelan que este intercambio sólo funciona si el impatriado y la empresa entienden cuáles son los ...Starting at €8.20
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Lecciones de crecimiento de los mercados emergentes
Thurik, RoyArticle ART-1818EconomicsLos directivos de empresas en países emergentes se encuentran en un periodo de transición. Ante la perspectiva de un menor crecimiento, las empresas pequeñas y jóvenes lideran el paso del modelo económico industrial al nuevo motor del crecimiento: la economía emprendedora. Visto que las diferencias en las tasas de crecimiento de los distintos países en vías de desarrollo están relacionadas con el ritmo al que apuestan por la energía emprendedora,...Starting at €8.20
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Smart Cities, Sustainable Progress
Barrionuevo, Juan Manuel; Berrone, Pascual; Ricart Costa, Joan EnricArticle ART-2152-EStrategyWith urbanization on the rise globally, failure to adapt to the new urban reality could be disastrous for cities facing unprecedented demographic, economic, social and environmental challenges. Development models are needed to transform such challenges into opportunities. The authors outline the strategic planning methodologies needed to create smart cities sustainable, innovative, connected and socially cohesive places that enhance the quality...Starting at €8.20
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Welcoming the Value That Inpatriates Bring
Reiche, B. SebastianArticle ART-1789-EKnowledge and Communication, Leadership and People ManagementThe temporary inpatriation of foreign subsidiary managers to HQ is on the rise: it´s cheaper than expatriating staff, it´s often the best way to gain local knowledge fast, it wins over local workforces and it expands the prospects for staff development and promotion. However, the author´s various studies of subsidiary staff relocated to the headquarters of multinationals reveal that for inpatriation to work, both the individual inpatriate and the...Starting at €8.20
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Learn From Each Other on the Path to Growth
Thurik, RoyArticle ART-1818-EEconomicsThose who manage companies in developing countries find themselves in a time of transition. Faced with the prospect of declining growth, small and young firms are leading the way forward from the previous, managed economic model toward an important new driver of growth: the entrepreneurial economy. Given that differences in growth rates in developing countries are related to differences in the speed with which these countries embrace entrepreneur...Starting at €8.20
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Delirio: Branding and Dancing during the Pandemic
Juanita Cajiao; Enrique RamirezCase IVEY-W29892-EMarketing, StrategyEarly in 2020, la Fundación Delirio (Delirio), a salsa dance, music, and circus arts show from Cali, Colombia, faced the abrupt and indefinite suspension of its presentations because of lockdowns associated with COVID-19. The general director and the staff who remained had to find new ways to connect with their audiences, relying on the strength of the brand, which help them stay afloat despite restrictions on live performances. However, when con...Starting at €8.20
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Junko Yoda and Her Collaboration to Address Sex Trafficking in Asia
Kanter, Rosabeth Moss; Schwetz, Juliane Calingo; Higgins, Patricia BissettCase HBS-314036-EIn 2011, Junko Yoda with Pam McCambridge launched CLinked, a venture aimed to reduce human trafficking of women and children for sexual exploitation. Since incorporation, they launched several different pilot programs in partnership with local non-governmental organizations (NGOs) in Lampung, Indonesia where they also encountered a number of challenges ranging from a lack of trust within the local community to diminishing financial resources. Yod...Starting at €8.20
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Outrageous Ambition: Duke University
Kirby, William C.; Wang, YuanzhuoCase HBS-318043-EDuke University had grown from an one room school house in rural North Carolina in 1859 to one of the leading research universities in the U.S. and the world. Since the late 1950s, Duke's leaders had consciously used the process of strategic planning to guide the development of the university as a whole, building up programs in interdisciplinarity and initiating ambitious projects in internationalization. Under the leadership of President Richard...Starting at €8.20