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¿Quiere un equipo comprometido?
García Pont, Carlos; Canales, J. Ignacio; Rothbard, Nancy; Milliken, Frances J.; Tatge, LarisaDossier DOS-29Information Technologies, Knowledge and Communication, Leadership and People ManagementEmpoderar a los empleados aumenta su compromiso, un ingrediente vital en los actuales modelos colaborativos.Starting at €15.00
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Boosting Engagement & Commitment
García Pont, Carlos; Canales, J. Ignacio; Rothbard, Nancy; Milliken, Frances J.; Tatge, LarisaDossier DOS-29-EInformation Technologies, Knowledge and Communication, Leadership and People ManagementTo the office and beyond! Find inspiration to reach new heights -- personally and professionally -- in this dossier.Starting at €15.00
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Doctor Music Networks
Bernal, J.; Palencia, LuisCase ASN-27Information TechnologiesEn noviembre de 2000, una empresa incipiente de Internet debe decidir cómo gestionar su política de publicidad. Uno de los principales accionistas de la compañía aboga por contratar a un equipo de ventas, mientras que el otro prefiere subcontratar a una agencia especializada para que gestione la operación. Ambos tienen razones económicas y de interés personal que justifican su elección. El caso sirve para analizar y ponderar los diferentes criter...Starting at €8.20
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IESE Insight. Número 12. Primer trimestre 2012
IESE InsightMagazine REV-29Decision Analysis, Economics, Information Technologies, Innovation and Change, Knowledge and Communication, Leadership and People Management, Service and Operations Management, StrategyOcupados con la crisis y con los problemas del día a día, la mayoría de directivos no dedican tiempo a pensar en las grandes cuestiones que afectarán a sus empresas en las próximas décadas. Aunque gestionar el futuro es imposible, el dossier del número 12 de la revista IESE Insight le ayudará a anticiparse a él. El profesor del IESE Adrian Done repasa las doce tendencias globales que marcarán la agenda empresarial y ofrece una serie de her...Starting at €22.00
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Schlecker Home Shopping
Perry, Gaynor; Schlecker, Meike; Weber, EricCase ASN-25Information TechnologiesDesde la apertura de su primer establecimiento de droguería y perfumería con descuento en Alemania en 1974, Schlecker ha crecido hasta ser una de las empresas de venta al por menor con más empleados de Europa, y la número uno en el sector de los productos de droguería y perfumería. Ahora ha llegado el momento para Schlecker de considerar si su modelo de negocio podría traducirse al mundo virtual. En 1999, en Alemania se le daba mucho bombo a Int...Starting at €8.20
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Schlecker Home Shopping
Perry, Gaynor; Schlecker, Meike; Weber, EricCase ASN-25-EInformation TechnologiesSince opening their first discount drugstore in Germany in 1974, Schlecker had grown to be one of the biggest retail employers in Europe, and the number one drugstore in Germany. Now the time had come for Schlecker to consider whether their succesful model would translate to the online world. In 1999 in Germany, there was a lot of hype around about the promise that the Internet would bring, however the Internet had yet to become established there...Starting at €8.20
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IESE Insight. Issue 12. First Quarter 2012
IESE InsightMagazine REV-29-EDecision Analysis, Economics, Information Technologies, Innovation and Change, Knowledge and Communication, Leadership and People Management, Service and Operations Management, StrategyIESE's Adrian A. Done presents practical tools for plotting the major threats and maximizing the significant opportunities that are likely to have a direct bearing on your and your companys future well-being and prosperity. Ian Goldin (Oxford Martin School) suggests the first steps you need to take to improve the mitigation and management of 21st century systemic risks. Devin Fidler and Marina Gorbis (Institute for the Future) explore the im...Starting at €22.00
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Doctor Music Networks
Bernal, J.; Palencia, LuisCase ASN-27-EInformation TechnologiesIn November 2000, an Internet start-up has to decide how to manage its advertising policy. One of the main shareholders of the company would prefer to hire a sales force, while the other would prefer to subcontract the operation to a specialized agency. Both have business and self-interested reasons for their choices. The case serves to analyze and weight different criteria and to asses risk in the highly volatile environment of Internet start-up...Starting at €8.20
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Julio Wais: An NFT Opportunity?
Julio Wais; Palencia, Luis; Toscani, GiulioCase ASN-98-EEntrepreneurship, Information TechnologiesThe case describes an entrepreneurial opportunity: an IESE MBA student explores whether to launch a collection of NFT (non-fungible tokens) based on 200 of his father's paintings. The case briefly describes what NFTs are, their situation in 2021 and some of the concerns Julio had an entrepreneur.Starting at €8.20
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The Larsen Company (B): What ChatGPT would do
Velilla, Manuel; Palencia, LuisCase ASN-101-EInformation TechnologiesThe Larsen Company (B) case provides the answer that ChatGPT 4.0 gives to the question posed in the Larsen Company (A) case and to some additional prompts.Starting at €5.74