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Barcelona: A Roman Village Becoming a Smart City (Abridged)
Carrasco, Carlos; Ricart, Joan Enric; Berrone, PascualCase SM-1646-EInformation Technologies, Innovation and Change, StrategyOn July 2, 2014, Josep Ramon Ferrer, director of the ICT and smart city strategy at Barcelona City Council, finished the second round of meetings with the companies selected to participate in the competitive dialogue to create City OS, Barcelona's operating system. City OS was one of the key milestones in Barcelona's smart city strategy. It aimed to enable the council to acquire and process data from urban operations in a rapid, efficient, effect...Starting at €8.20
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Ferrer: IA y transformación digital en el sector farmacéutico
Samila, Sampsa; Elvira, MartaCase SM-1726Information Technologies, Innovation and Change, Leadership and People ManagementEn la primavera del 2020, la pandemia de COVID-19 se extendió por todo el mundo. Para frenar su expansión, la mayoría de los países empezaron a implementar restricciones severas a la movilidad personal y al funcionamiento de los negocios. En España, se restringió el acceso a los hospitales para proteger a los profesionales sanitarios frente al contagio. Como resultado, las empresas farmacéuticas en España perdieron el acceso a su principal canal ...Starting at €8.20
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Comunicar la obra social "la Caixa": Cambiar para preservar lo esencial: el alma no cambia
Calleja, Luis Manuel; Bel Mallén, IgnacioCase SM-1581Knowledge and CommunicationEn este caso se analiza el papel de la comunicación en una entidad centenaria como el Grupo "la Caixa" en el siglo XXI. Se examina su Plan Estratégico 2011-2014, que se sintetiza bajo el lema "Marcar la diferencia" y que se asienta sobre los valores fundacionales de liderazgo, confianza y compromiso social. El giro que ha dado la entidad con este Plan da mayor relevancia que nunca al valor estratégico de la comunicación.Starting at €8.20
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Málaga: In Search of Its Identity as a Smart City
Berrone, Pascual; Ricart, Joan Enric; Blázquez, María LuisaCase SM-1658-EInformation Technologies, Innovation and Change, StrategyThe case examines Málaga's evolution and its positioning as a smart city. It describes various strategic plans followed by the city, its strengths and weaknesses, and the management and leadership of the mayor, Francisco de la Torre. The mayor must define the positioning of the city and decide how to leverage efforts made to transform Málaga into a city of knowledge and culture in that context.Starting at €8.20
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Sidewalk Toronto: Are Smart Cities the Future of Urban Development
Peiret, Clara; Berrone, Pascual; Ricart, Joan EnricCase SM-1696-EEconomics, Information Technologies, Innovation and Change, StrategyThe case describes Sidewalk Toronto project. It was a project first initiated by Waterfront Toronto in 2017 by issuing the request for proposal (RFP) on development of the Quayside area. Sidewalk Labs, which is a subsidiary company of Alphabet Inc. and a sister company of Google, won the bid in 2017. The Master Innovation Development Plan (MIDP) was created in 2019 through conversations with over 21,000 Torontonians and aimed to be an innovative ...Starting at €8.20
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Huawei: A Silent Chinese Telecom Multinational (Japanese Version)
Zhang, Yingying; Kase, KimioCase SM-1560-JACorporate Governance, Knowledge and CommunicationIn terms of sales, Huawei is the world's fourth-largest maker of network equipment, after Ericsson, Nokia Siemens Networks, and Alcatel-Lucent. It also ranked second in optical networking and third in mobile-network gear in 2008. It is one of the leading global telecommunications solution providers with a revenue of 18.33 billion USD in 2008 and a net income of 1.15 billion USD. Contrary to the typical image of Chinese companies that depicts them...Starting at €8.20
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Ferrer: AI and Digital Transformation in the Pharmaceutical Industry
Samila, Sampsa; Elvira, MartaCase SM-1726-EInformation Technologies, Innovation and Change, Leadership and People ManagementIn spring 2020, the Covid-19 pandemic spread throughout the world. Most nations started implementing severe restrictions on personal mobility and business operations. In Spain, access to hospitals was restricted to protect healthcare professionals from contagion. As a result, Spanish pharma companies lost access to their main sales channels: visits to doctors and hospital managers. Ferrer, the largest Spanish pharmaceutical company, responded by ...Starting at €8.20
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Communicating "la Caixa" Welfare Projects: Changing to preserve what is essential: the soul does not change
Calleja, Luis Manuel; Bel Mallén, IgnacioCase SM-1581-EKnowledge and CommunicationThis case study examines the role of communication in a century-old institution like the "la Caixa" Group in the 21st century. It considers the 2011 - 2014 Strategic Plan that is summarized under the slogan "Making the difference" and is based on the core values of leadership, trust and social commitment. This plan has changed the direction of the institution, placing more importance than ever on the strategic value of communication.Starting at €8.20
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Nokia: Rebirth of the Phoenix
Calvo, Eduard; Valor Sabatier, Josep; Tatarinov, KatherineCase SM-1644-ECorporate Governance, Information Technologies, StrategyIn January 2016, Risto Siilasmaa, the Chairman of Nokia¿s board since 2012, re-read the burning platform memo written by Elop in 2011 and reflected on all that had happened to the Finnish powerhouse. Stephen Elop, who had moved from Microsoft to join Nokia in 2010 as CEO, drafted the memo to rally the troops at Nokia to prepare for the clean-up that he would need to make after years of missed opportunities had set the company on a downward slope...Starting at €8.20
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Spotify: Face the Music (Update 2024)
Vroom, Govert; Isaac Sastre BoquetCase SM-1761-EInformation Technologies, Innovation and Change, StrategyThe year 2023 was another remarkable one for Spotify. Once more, the company reported record figures in both revenue ($13.1 billion) and users, boasting 236 million premium subscribers and 602 million total monthly active users. However, 2023 was also remarkable in another sense, as the company marked a turning point. After years focused on what Daniel Ek had referred to as "growth, growth, growth," Spotify witnessed three rounds of layoffs over...Starting at €8.20