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Revolución digital: Redefinición de la E de GE
Bartlett, Christopher A.; Glinska, MegCase HBS-304S18Knowledge and CommunicationEste caso detalla la aplicación de la iniciativa de negocio electrónico - el último de los cuatro ejes estratégicos de toda la compañía de Jack Welch. En primer lugar, se resume el proceso de cambio de 20 años que llevó Welch, que detalla las iniciativas que puso en su lugar. Después, averigua cómo Gerry Podesta, jefe de comercio electrónico en GE Plastics, implementó la nueva iniciativa. De este modo, pone de relieve cómo la "arquitectura social...Starting at €8.20
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Komatsu Ltd.: La Globalización del Proyecto G
Bartlett, Christopher A.Case HBS-305S12Knowledge and CommunicationEste caso describe la gran transformación estratégica y organizativa a Komatsu dirigida a cambiar desde un productor con sede en Japón de equipo de construcción a una empresa verdaderamente global, con la posibilidad de aprovechar su cartera de todo el grupo de recursos y capacidades en una nueva, más diversa base de negocios. Detalles esfuerzos para construir y operaciones en el extranjero adquirir, para especializarse e integrar unidades en el ...Starting at €8.20
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Amanda Tremblay at Citrine Solutions
Bartlett, Christopher A.; Myers, Paul S.Case HBS-920561-EKnowledge and CommunicationThe case focuses on Amanda Tremblay, a recent MBA with a technical background who was recruited by Citrine Software Solutions (CSS). CSS, based in Ottawa, Ontario, Canada, develops, implements, and supports software-as-a-service (SaaS) products for human resource management and associated business processes. Soon after joining, Tremblay distinguishes herself through her work on a project that analyzed the possibility of accessing a lower-priced m...Starting at €8.20
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3M Optical Systems: Managing Corporate Entrepreneurship
Bartlett, Christopher A.; Mohammed, AfrozeCase HBS-395017-EKnowledge and CommunicationA middle-level division manager must decide whether he should support an investment request for a third attempt at launching a new product developed by a struggling business unit. Describes the long, difficult process by which the unit has developed the pStarting at €8.20
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GE's Talent Machine: The Making of a CEO
Bartlett, Christopher A.; McLean, Andrew N.Case HBS-304049-EKnowledge and CommunicationGE believes its ability to develop management talent is a core competency that represents a source of sustainable competitive advantage. This case traces the development of GE's rich system of human resource policies and practices under five CEOs in the pStarting at €8.20
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Global Wine War 2015: New World versus Old, Teaching Note
Bartlett, Christopher A.Teaching Note HBS-917408-EKnowledge and CommunicationTeaching note for case 916415.Starting at €0.00
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Genzyme's CSR Dilemma: How to Play its HAND
Bartlett, Christopher A.; Khanna, Tarun; Choudhury, PrithwirajCase HBS-910407-EKnowledge and CommunicationGenzyme, a global biotechnology company, launches a program to develop therapies for neglected diseases, (e.g. malaria, TB), giving away the intellectual property. This case focuses on the decision of which diseases, which partnerships, and which markets should management decide to fund. But the bigger issue is how this program developed under the umbrella role Genzyme's corporate social responsibility fits into its global competitive strategy.Starting at €8.20
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Global Wine War 2009: New World versus Old
Bartlett, Christopher A.Case HBS-910405-EKnowledge and CommunicationThe case contrasts the tradition-bound Old World wine industry with the market-oriented New World producers, the battle for the US market, the most desirable export target in 2009 due to its large, fast-growing, high-priced market segments. The case allows analysis of the way in which newcomers can change the rules of competitive engagement in a global industry. It also poses the question of how incumbents can respond, especially when constrained...Starting at €8.20
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GE's Imagination Breakthroughs: The Evo Project
Bartlett, Christopher A.; Hall, Brian J.; Bennett, NicoleCase HBS-907048-EKnowledge and CommunicationIn September 2003, Jeff Immelt challenged the business leaders at GE to come up with "Imagination Breakthroughs," innovative new projects that would serve as the centerpiece of GE's organic growth initiative. Follows the company as these changes are driven through the business units, focusing on GE Transportation as it launches a series of groundbreaking, green products--from the Evolution Locomotive to the Hybrid Locomotive. The growth process t...Starting at €8.20
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Global Wine War 2015: New World Versus Old
Bartlett, Christopher A.; McAra, SarahCase HBS-916415-EKnowledge and CommunicationThe case contrasts the tradition-bound Old World wine industry with the market-oriented New World producers in the battle for the Chinese wine market in 2015. China's wine consumption growth presented a large and fast growing export target that was extremely attractive both to Old World producers burdened with oversupply and declining demand, and to New World winemakers faced with rising costs and a deteriorating image. But changing Chinese marke...Starting at €8.20