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Born in the U.S.A... and Priced by Ticketmaster: Bruce Springsteen and The E-Street Band 2023 Tour
Markakis, Mihalis; Sabrià, FedeCase OIT-6-EService and Operations ManagementBruce Springsteen and his E-Street Band were preparing for their long-awaited 2023 Tour in the US and Europe, when tickets for the concerts went on sale in the summer of 2022 through Ticketmaster. As demand for tickets was expected to exceed supply, the artist and his manager decided to allocate part of these tickets to Ticketmaster's Official Platinum Seats program, which meant that they would be priced dynamically, similarly to the standard pra...Starting at €8.20
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Federal Express: The Money Back Guarantee (E) (Spanish Version)
Hart, Christopher W.L.Case HBS-608S16Service and Operations ManagementVéase el caso (A).Starting at €5.74
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GLOVO: Q-commerce, la evolución del E-commerce. Nota del profesor
Audicana Arcas, J.; Martínez Jiménez, M.Teaching Note IIST-PITN-219Service and Operations ManagementEn junio de 2021, Glovo, la empresa española de delivery por excelencia, acababa de levantar 450 M de euros de financiación y rozaba los 2.000 M de valoración, en 5 años de vida. Sin embargo, el camino no había sido fácil para una empresa que versionaba el tradicional concepto de “recadero” incorporando tecnología. Su modelo de negocio había cambiado varias veces para competir en un mercado dominado por gigantes y encontrar su hueco en el mundo. ...Starting at €0.00
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Even a Clown Can Do It: Cirque du Soleil Recreates Live Entertainment - Teaching note
Kim W., Chan; Williamson, Matt; Mauborgne, Renee; Bensaou, Ben M.Teaching Note INSEAD-4999TN-ECorporate Governance, Service and Operations ManagementTeaching note for the case “Even a Clown Can Do It: Cirque du Soleil Recreates Live Entertainment”Starting at €0.00
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Wal-Mart China: Sustainable Operations Strategy
David J. Robb; Ben Hopwood; Lei Wang; Jun ChengCase IVEY-9B08D009-EService and Operations Management, StrategyA German expatriate had moved to China in 2005 to take up a merchandizing position at the Wal-Mart China headquarters in Shenzen. By 2008 he had been promoted to the new position of senior director for sustainability for Wal-Mart China (retail) and Global Procurement. His new position required that he lead the rapidly-approaching inaugural Wal-Mart Sustainability Summit. The senior director must ensure that Wal-Mart China's five Strategic Value N...Starting at €8.20
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Incluso un payaso puede hacerlo: el Cirque du Soleil recrea el espectáculo en vivo (Caso B)
Kim W., Chan; Williamson, Matt; Mauborgne, Renee; Bensaou, Ben M.Case INSEAD-4999BSPCorporate Governance, Service and Operations ManagementEste es el segundo de una serie de dos casos. Cirque du Soleil entró con mucho éxito una industria circense estructuralmente poco atractivo. Fue capaz de reinventar la industria y creó un nuevo espacio de mercado, desafiando las suposiciones convencionales sobre cómo competir. Innovó en el valor desplazando el grupo de compradores de los niños (usuarios finales del circo tradicional) a los adultos (compradores del circo tradicional), basándose en...Starting at €8.20
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The Evolution of the Circus Industry (A)
Kim W., Chan; Williamson, Matt; Mauborgne, Renee; Bensaou, Ben M.Case INSEAD-4999A-ECorporate Governance, Service and Operations ManagementThis is the first of a two-case series. The first Case (A) discusses the evolution of the circus industry up until the emergence of Cirque du Soleil. This case provides a detailed discussion on the structure of the circus industry to make possible a rich analysis of how its industry attractiveness has changed over time and the challenges the industry now confronts. The case reveals that the industry had become a red ocean with limited profit and ...Starting at €8.20
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Even a Clown Can Do It: Cirque du Soleil Recreates Live Entertainment (case B)
Kim W., Chan; Williamson, Matt; Mauborgne, Renee; Bensaou, Ben M.Case INSEAD-4999B-ECorporate Governance, Service and Operations ManagementThis is the second of a two-case series. Cirque du Soleil very successfully entered a structurally unattractive circus industry. It was able to reinvent the industry and created a new market space by challenging the conventional assumptions about how to compete. It value innovated by shifting the buyer group from children (end-users of the traditional circus) to adults (purchasers of the traditional circus), drawing upon the distinctive strengths...Starting at €8.20
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Cómo el diseño puede mejorar la rentabilidad y el impacto social
Sosa, Manuel E.Article ART-3169Innovation and Change, Service and Operations ManagementMuchos directivos enfocan los problemas con la mentalidad de un ingeniero: hacer bien un producto y asegurarse de que funciona. Los diseñadores, en cambio, se preguntan primero si el producto en cuestión es el más adecuado. En este artículo, el autor expone cómo las empresas pueden crear una cultura del diseño y pone como ejemplos el EGGS Design de Oslo y el ArtCenter College of Design de Pasadena. También explica que la clave para conseguirlo es...Starting at €8.20
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Magazine Luiza: Expanding Horizons: The role of ecommerce in the post-IPO growth strategy
Rocha e Oliveira, Paulo; Bullara, Cesar; Sauerbronn Jacinto, RodrigoCase M-1275-ELeadership and People Management, Marketing, Service and Operations ManagementIn May 2011, Brazilian retailer Magazine Luiza successfully raised R$926 million (¿400 million) from its initial public offering (IPO) on the São Paulo stock exchange. The firm was immediately confronted with the challenge of accelerating growth beyond its already remarkable growth rate. The case is centered on the role e-commerce should play in the company's future. On the one hand, the market potential seems to be very interesting and the compa...Starting at €8.20