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Cómo el diseño puede mejorar la rentabilidad y el impacto social
Sosa, Manuel E.Article ART-3169Innovation and Change, Service and Operations ManagementMuchos directivos enfocan los problemas con la mentalidad de un ingeniero: hacer bien un producto y asegurarse de que funciona. Los diseñadores, en cambio, se preguntan primero si el producto en cuestión es el más adecuado. En este artículo, el autor expone cómo las empresas pueden crear una cultura del diseño y pone como ejemplos el EGGS Design de Oslo y el ArtCenter College of Design de Pasadena. También explica que la clave para conseguirlo es...Starting at €8.20
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How Design Can Boost Social Impact and Business Results
Sosa, Manuel E.Article ART-3169-EInnovation and Change, Service and Operations ManagementMany managers approach problems with an engineering mindset: build it the right way and make sure it works. Designers, on the other hand, approach problems with the question: are we building the right thing in the first place? In this article, the author discusses how companies can build a design culture, using examples from EGGS Design in Oslo, Norway, and ArtCenter College of Design in Pasadena, California. The key, he says, is to bring togethe...Starting at €8.20
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The Art of Reinvention
IESE InsightArticle ART-3058-EInnovation and Change, Service and Operations ManagementBy all accounts, the 80th anniversary exhibition of Pablo Picasso's "Guernica" has been a success, with thousands visiting daily and lines stretching round the block. What makes people want to line up to see an 80-year-old painting that in all likelihood they have seen before, if not in a museum, then in a coffee table book or online? To answer this, we look at what the Reina Sofia does to keep its offerings fresh, modern and interesting. After a...Starting at €8.20
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Seven Keys to Creativity: Lessons From Art
López-Remiro, Miguel; Stein, GuidoTechnical Note DPON-90-EInnovation and Change, Knowledge and Communication, Leadership and People ManagementThis study aims to analyze creativity and propose models for creating points of contact between artistic creativity and business creativity. The idea is to approach innovation from a unique standpoint, providing a fresh perspective from a discipline that employs innovation at its very core, the discipline of art. The intention is not to define categories, but to link two worlds that in principle are vastly different: business and art. It follow...Starting at €8.20
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Siete claves de la creatividad: Lecciones desde el arte
López-Remiro, Miguel; Stein, GuidoTechnical Note DPON-90Innovation and Change, Knowledge and Communication, Leadership and People ManagementEstas páginas tienen como objeto entender la creatividad y plantear modelos que permitan poner en diálogo la creatividad artística y la creatividad empresarial. La idea es abordar la innovación con un enfoque singular, aportando una perspectiva nueva desde una disciplina en la cual la innovación forma parte de su propia esencia, el arte. No se pretende aportar categorías, sino enlazar dos mundos a priori tan distantes como son el de la empresa y...Starting at €8.20
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The National Institute of Performing Arts and Music (INAEM)
Munoz-Seca, Beatriz; Riverola, JosepCase P-1129-EInnovation and Change, Service and Operations ManagementThe case describes the challenges that Miguel Ángel Recio, director-general of the National Institute of Performing Arts and Music (Instituto Nacional de las Artes Escénicas y de la Música, INAEM) must overcome to introduce a 21st-century approach to operations. The INAEM is a public institution with 14 affiliated units, from the Teatro de la Zarzuela (TZ) to the Spanish National Orchestra and Choir (OCNE). The case is presented mainly through a ...Starting at €8.20
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El Instituto Nacional de las Artes Escénicas y de la Música, INAEM
Munoz-Seca, Beatriz; Riverola, JosepCase P-1129Innovation and Change, Service and Operations ManagementEl caso expone los retos de Miguel Ángel Recio, director general del INAEM (Instituto Nacional de las Artes Escénicas y de la Música) para lograr que la institución se guíe por operaciones del siglo XXI. El INAEM es una institución pública con 14 unidades diferentes, que van desde el Teatro de la Zarzuela (TZ) hasta la Orquesta y Coro Nacionales de España (OCNE). El caso se desarrolla principalmente mediante una conversación entre Miguel Ángel y ...Starting at €8.20
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All That Jazz
IESE InsightArticle ART-2388-EInnovation and Change, Leadership and People ManagementChris Washburne, trombonist and music teacher, is one of a growing number of people who believe we can learn a lot from jazz. In a bid to make this most demanding of art forms more relevant and accessible to our day-to-day lives, Washburne works regularly with executives to show them how elements of jazz can be incorporated into their daily repertoire and used to beneficial effect in the workplace.Starting at €8.20
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25 pistas para mejorar su empresa
IESE InsightArticle ART-2710Decision Analysis, Entrepreneurship, Information Technologies, Innovation and Change, Leadership and People Management, Marketing, StrategyPara conmemorar el número 25 de la revista, sintetizamos los seis años de valiosos consejos que los profesores del IESE han compartido en nuestras páginas. Sin duda, todas estas pistas le ayudarán a lograr un impacto positivo y duradero en las personas, la empresa y la sociedad.Starting at €8.20
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Una nueva mirada a una oferta muy vista
IESE InsightArticle ART-3058Innovation and Change, Service and Operations ManagementEn el 80 aniversario del Guernica de Picasso, Michaux Miranda, subdirector gerente del Reina Sofía, explica cómo el museo ha conseguido que una obra tantas veces contemplada siga despertando el interés del público.Starting at €8.20