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Amusing Web Technologies
Rábago, Eduardo; Stein, GuidoCase DPO-241Entrepreneurship, Information Technologies, Leadership and People ManagementEn el verano de 2007, Amusing Web Technologies cumplía orgullosa el décimo aniversario de su creación, celebrando su relevante posición nacional con la superación de una cifra de ventas de ciento treinta millones de euros y los doscientos cincuenta empleados. A la vez, afrontaba un reto de crecimiento e internacionalización, con unas previsiones que mejoraban el ritmo histórico. En el momento de la compra de Mobile Enjotainment, la compañía adopt...Starting at €8.20
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El loft (A): Arrendatario
Stein, Guido; Mehta, Kandarp; Zapatero, Miguel ÁngelCase E-160EntrepreneurshipTu empresa, una compañía multinacional de consumo, te ha destinado a la nueva ciudad en la que actualmente se encuentra una filial. Durante los diez años que llevas en la empresa a la que te incorporaste directamente desde que acabaste tus estudios universitarios, siempre habías trabajado en la central. Recientemente, el director nacional de Marketing de una filial en el extranjero se ha jubilado, y el Consejo de Administración ha decidido promoc...Starting at €8.20
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El loft (B): Arrendador
Stein, Guido; Mehta, Kandarp; Zapatero, Miguel ÁngelCase E-161EntrepreneurshipEres el encargado de arrendar el loft de tu hija. La mañana de la negociación te levantaste pensando en cómo ibas a plantear la reunión que tendrías esa tarde con un posible arrendatario, un directivo extranjero que ya visitó el loft hace unas semanas en un viaje a la ciudad en la que vivirá durante una temporada. Se lo enseñó el portero de la finca, pues tú tuviste que acompañar a tu mujer a urgencias. El portero piensa que el directivo mostró u...Starting at €5.74
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The Loft (A): Lessee
Stein, Guido; Mehta, Kandarp; Zapatero, Miguel ÁngelCase E-160-EEntrepreneurshipYour company, a consumer multinational, has transferred you to a subsidiary in another country. Until now, in the ten years you have been with the company, which you joined straight out of university, you had always worked in headquarters. Recently, the national marketing director of a foreign subsidiary retired and the Board of Directors decided to promote you. As you have no family responsibilities, this is a great opportunity and you intend to...Starting at €8.20
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The Loft (B): Lessor
Stein, Guido; Mehta, Kandarp; Zapatero, Miguel ÁngelCase E-161-EEntrepreneurshipYou have taken on the job of renting you daughter's loft apartment. On the morning of the negotiation you got up thinking about what you were going to say that afternoon to a prospective tenant, a foreign manager, who already visited the loft a few weeks ago during a trip to the city, where he is going to be living for a while. On that occasion it was the caretaker of the building who showed the flat, as you had to accompany your wife to the emer...Starting at €5.74
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BBVA: A Different Communication Strategy
Plaza, Salvador; Villoch, Ignacio; Pin Arboledas, José Ramón; Stein, GuidoCase M-1272-EEntrepreneurship, Knowledge and CommunicationBBVA's communications department, led by Gregorio Panadero, decided to get involved with branded content as a way of spreading the company's image. Initiatives including lending its name to sports competitions (The League), sponsorship of world-class sports competitions (the NBA), and production of a web series and movie serve as examples to date. Gregorio Panadero was pleased with the development of this new way of communicating. However, at the...Starting at €8.20
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Relic Island: Instructions for the Ship Operator - Alma/Banu
Mehta, Kandarp; Stein, GuidoExercise NEGE-11-EEntrepreneurshipThe Relic Island is a prisoner´s dilemma exercise that tests prisoner´s dilemma and relationship in different contexts. The exercise starts with a two-player game which evolves into a four-player game and we see that the player realizes importance of trust, belief in collaboration and long term strategic planning.Starting at €8.20
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Relic Island: Instructions for the Bus Operator - Cali/Doya
Mehta, Kandarp; Stein, GuidoExercise NEGE-12-EEntrepreneurshipThe Relic Island is a prisoner´s dilemma exercise that tests prisoner´s dilemma and relationship in different contexts. The exercise starts with a two-player game which evolves into a four-player game and we see that the player realizes importance of trust, belief in collaboration and long term strategic planning.Starting at €8.20
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Jesús de Benito at S&P (A)
Stein, Guido; Vázquez- Dodero, Juan CarlosCase ASN-53-EBusiness Ethics and Corporate Social Responsibility, EntrepreneurshipIn November 1999, after years of hard work, Jesús de Benito, owner and CEO of S&P, a company that implemented SAP and other IT services, saw an opportunity to turn the company he had created into a large sum of money.Starting at €8.20
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Jesús de Benito en S&P (C): Outcome
Stein, Guido; Vázquez- Dodero, Juan CarlosCase ASN-55-EBusiness Ethics and Corporate Social Responsibility, EntrepreneurshipIn April 2004 Jesús received 15%, instead of the 50% of the selling price that had been deferred. Although under his contract Jesús could be dismissed because of poor company performance, he remained in his post. The two months he was off work on account of an accident gave him time to think. Lately there had been further setbacks: the business was not going according to plan and the financial situation in Gedas had got more complicated. Jesús th...Starting at €5.74