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Cypress Semiconductor: A Federation of Entrepreneurs
O'Reilly, CCase SGSB-OB84-EInnovation and ChangeIn 2011, Cypress Semiconductor was doing well. Their 2010 revenues had grown 32 percent to $884 million, and coupled with diligent cost reduction efforts, their profits before taxes were up nearly 23 percent. In the preceding two years Cypress had eliminated its debt and built up a large cash position. But the semiconductor business was a brutal one demanding both continual cost reductions and innovation. Cypress was a comparatively small playe...Starting at €8.20
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Spainsko
Parés C.; Parés Canalias, Francisco; Renart, Lluís G.Case M-1005-EMarketingIn mid-1993 a husband and wife start up a new family business importing "comfort shoes", a special type of shoe that is very comfortable but relatively highly priced and somewhat unusual and unfashionable in appearance. The case describes the various direct marketing actions they undertake, detailing the costs of each and the sales achieved, and formulates various options for marketing actions to be carried out in 1995. This case was winner of th...Starting at €8.20
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Spainsko
Parés C.; Parés Canalias, Francisco; Renart, Lluís G.Case M-1005MarketingA mediados de 1993, un matrimonio pone en marcha una nueva empresa familiar dedicada a la importación de zapatos tipo «comfort shoes». Es un tipo de zapato muy cómodo, de precio relativamente elevado pero con una estética algo peculiar y fuera de lo común. El caso describe con detalle las distintas acciones de marketing directo desarrolladas, así como los costes y resultados de venta alcanzados con cada una de ellas, y plantea distintas opciones ...Starting at €8.20
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DaVita: A Community First, A Company Secong
O'Reilly, C; Pfeffer, J; Hoyt, D; Drabkin, DCase SGSB-OB89-EInnovation and ChangeThis case describes the challenges facing CEO Kent Thiry and DaVita as they being thinking about how to integrate a recent acquisition, Health Care Partners (HCP). DaVita had been primarily a kidney dialysis company with a very strong culture built around teamwork, fun, continuous improvement, accountability, and service. The senior management saw DaVita as “a community first and a company second.” HCP was an integrated health care provider wi...Starting at €8.20
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DaVita: A Community First, A Company Secong (Portguese)
O'Reilly, C; Pfeffer, J; Hoyt, D; Drabkin, DCase SGSB-OB89-PPLeadership and People ManagementThis case describes the challenges facing CEO Kent Thiry and DaVita while thinking about how to integrate a recent acquisition, Health Care Partners (HCP). DaVita had been primarily a renal dialysis company with a very strong culture based on teamwork, fun, continuous improvement, responsibility and service. Senior management saw DaVita as "a community first and a company second." HCP was an integrated health care provider with a workforce substa...Starting at €8.20
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DaVita: A Community First, A Company Secong - Teaching Note
O'Reilly, C; Pfeffer, J; Hoyt, D; Drabkin, DTeaching Note SGSB-OB89TN-EInnovation and ChangeThis case describes the challenges facing CEO Kent Thiry and DaVita as they being thinking about how to integrate a recent acquisition, Health Care Partners (HCP). DaVita had been primarily a kidney dialysis company with a very strong culture built around teamwork, fun, continuous improvement, accountability, and service. The senior management saw DaVita as “a community first and a company second.” HCP was an integrated health care provider wi...Starting at €0.00
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Puig Doria
Martincich, M.; Parés Canalias, Francisco; Renart, Lluís G.Case M-663-EMarketingPuig Doria is a prestigious Barcelona jeweler that produces and sells the jewels designed by its founder, Josep Maria Puig Doria. Following several relatively fruitless attempts to export its jewels, the company has finally made contact with C. Itoh, a large Japanese trading company, which offers the possibility of exporting to Japan. After some sizing-up and testing operations, the Puig Doria directors ask themselves what action plans they shou...Starting at €8.20
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Puig Doria
Martincich, M.; Parés Canalias, Francisco; Renart, Lluís G.Case M-663MarketingPuig Doria es una prestigiosa joyería de Barcelona, que produce y vende las joyas diseñadas por su titular, Josep Maria Puig Doria. Tras diversos intentos, relativamente infructuosos, de exportar sus joyas, la empresa ha entrado finalmente en contacto con C. Itoh, una gran empresa trading japonesa, quien le ofrece la posibilidad de empezar a exportar a Japón. Tras varias operaciones de prueba y tanteo, los directivos de Puig Doria se preguntan qu...Starting at €8.20
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Puig Doria - Condensed
Martincich, M.; Parés Canalias, Francisco; Renart, Lluís G.Case M-690-EMarketingThis is a condensed version of case Puig Doria (M-663). The present condensed version has been prepared for publication in a book. Wherever possible, it is recommend that the full version be used in class. Puig Doria is a famous designer of jewels in Barcelona, where he has his only retail establishment. After describing two previous attempts at exporting, the case centers on the present opportunity to export to Japan, with the help of C. Itoh, o...Starting at €8.20