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Eddie Bauer, Inc. (Spanish Version)
Bell, David E.; Leamon, AnnCase HBS-503S35MarketingEddie Bauer ha decidido coordinar su estrategia de comercialización (precio, la selección) a través de sus tiendas y catálogo. Pero con el comercio electrónico, es sensato esto todavía?Starting at €8.20
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Compaq Computer: grupos de enfoque
Bell, David E.; Leamon, AnnCase HBS-514S09MarketingDa el informe final, ambos resultados y la metodología, del grupo de enfoque en la nueva portátil de consumo de Compaq Computer. Se describen los grupos, método de selección, y la metodología en detalle. En caso de Compaq basar su diseño de producto en las opiniones de 64 personas? Se debe utilizar con el video.Starting at €8.20
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Computadoras Compaq: Intel Inside
Bell, David E.; Leamon, AnnCase HBS-503S44MarketingPresenta los resultados de la investigación cuantitativa y cualitativa de mercado sobre la posible aceptación de un procesador Intel no en la línea de portátiles de consumo de Compaq Computer. Si el portátil no es de Intel de bajo costo, es un éxito, la empresa va a mantener o aumentar su participación del 45% del mercado. Si no es así, podría dejar de ser un jugador en el mercado que ha creado y llenado. Los estudiantes deben evaluar la fiabilid...Starting at €8.20
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Microsoft's IP Ventures
Lerner, Josh; Leamon, AnnCase HBS-810096-EEntrepreneurshipMicrosoft's IP Ventures program, through which Microsoft spun out promising but unused technologies into new companies, is a new approach to corporate venture capital. The program provides "IP for equity" and has proven very successful in achieving its main goals-improved morale among researchers who like knowing their technology is being used, improved relationships with the venture capital community particularly in Silicon Valley, and good PR. ...Starting at €8.20
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Novasys Medical
Hamermesh, Richard G.; Barley, LaurenCase HBS-810027-EEntrepreneurshipNovasys has developed a new medical device and procedure for the treatment of female stress urinary incontinence that is cheaper and can be performed in doctors' offices. In spite of FDA approval, the American Medical Association has been unwilling to approve the product for reimbursement. The case deals with the company's struggle to obtain a reimbursement code.Starting at €8.20
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Venture Capital Vignettes: Difficult Financings
Hardymon, G. Felda; Leamon, AnnCase HBS-809003-EFinanceThese three short vignettes depict investment professionals considering difficult financings for companies in their portfolios. For one reason or another, each company has under-performed expectations. Should the protagonist recommend that the firm participate or not, or should he try to revise it? Can the firm exercise any influence, and are the potential gains worth the time and effort that will be required?Starting at €8.20
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Warburg Pincus and emgs: The IPO Decision (A)
Hardymon, G. Felda; Leamon, AnnCase HBS-807092-EFinanceTwo partners of Warburg Pincus, a global private equity firm, are trying to decide whether to take a portfolio company public, and on what exchange. The company, Norway-based ElectroMagnetic GeoServices (emgs), has developed a market-leading technology that determines whether an undersea rock formation contains oil -- prior to the oil company drilling a hole. With its high-growth characteristics, emgs is very different from the typical oilfield s...Starting at €8.20
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Gobi Partners: Raising Fund II
Hardymon, G. Felda; Leamon, AnnCase HBS-807093-EFinanceThe three founding partners of Gobi Partners, a venture capital fund investing in early start IT and digital media companies in China, are planning to raise a second fund. The first $51.75 million fund is close to being entirely invested and the portfolio companies are doing well, with two having raised subsequent financings at significantly increased valuations. The firm itself has increased its headcount and opened a second office, but it has n...Starting at €8.20
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Manchester Bidwell Corporation: The Replication Question
Stuart, Toby; Hardymon, G. Felda; Heskett, James L.; Leamon, AnnCase HBS-810097-EEntrepreneurshipBill Strickland, CEO of Manchester Bidwell Corporation, must decide the best way to replicate his innovative, award-winning approach to curing poverty. Manchester Bidwell's approach, which provides both adult job-training tuned to fill the needs of local industries and after-school art instruction for at-risk youth, has proven highly effective over the 40 years Strickland has operated it. He wants to replicate this strategy across 100 or 200 citi...Starting at €8.20
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Keurig and Green Mountain Coffee Roasters
Marshall, Paul W.; Eisenmann, Thomas R.; Ghosh, Shikhar; Barley, LaurenCase HBS-812101-EEntrepreneurshipProvides background information for a negotiations exercise in which students will represent either Keurig, a startup that has developed an innovative "portion pack" coffee brewing solution, or Green Mountain Coffee Roasters (GMCR), a fast-growing premium coffee roaster interested in licensing Keurig's technology. The negotiation will determine the royalty to be paid to Keurig by GMCR, who will bear capital expenditures, and whether GMCR secures ...Starting at €8.20