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Comfort Class Transport: Does Customer Service Need an Overhaul, Teaching Note
Roberts, Michael J.; Morrison, Paul E.Teaching Note HBS-4377-EService and Operations ManagementTeaching Note for Product #4377.Starting at €0.00
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Comfort Class Transport: Does Customer Service Need an Overhaul
Roberts, Michael J.; Morrison, Paul E.Case HBS-4374-EService and Operations ManagementThe general manager of a chauffeured limousine transport company is concerned about underperformance at the company's customer service call center. The eight-person call center handles almost all customer interaction including discussing company services with prospective customers, scheduling pickups, providing pricing, confirming appointments, and handling billing inquiries. Customers have complained about extended wait times to speak with someo...Starting at €8.20
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Grupo Prisa
Vergés S.; Rosenberg, Mike; Tàpies, JosepCase DG-1468StrategyEl equipo de dirección del Grupo Prisa se planteaba cómo debía seguir su estrategia para poder competir con los grandes rivales a nivel internacional. El caso describe la estructura del Grupo Prisa, la diversificación y crecimiento llevado a cabo en los años posteriores a 2004 y su internacionalización en los países de habla hispana. También se analizan sus principales competidores a nivel español e internacional.Starting at €8.20
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Amazon.com--2002 (Spanish version)
Leschly, Stig; Roberts, Michael J.; Sahlman, William A.; Thedinga, ToddCase HBS-805S17EntrepreneurshipDescribe la evolución de Amazon.com y su modelo de negocio desde su fundación. En concreto, se analiza la transformación del Amazonas desde un e-Tailer a una plataforma de comercio y su iniciativa de mercado, que ha llevado a esto. También describe los aspectos económicos de diferentes modelos de comercio que Amazon emplea y discute una decisión confrontar Jeff Bezos con respecto a cómo la empresa debe participar en el segmento de ropa.Starting at €8.20
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The Rocky Mountain Institute: Reinventing the Think and Do Tank of the Future
Massa, Lorenzo; Rosenberg, MikeCase SM-1604-EInnovation and Change, StrategyIn 2007, Michael Potts was appointed CEO of the Rocky Mountain Institute (RMI). RMI is an independent, non-profit "think and do tank" with the mission of promoting the efficient and restorative use of resources. While the Institute is well-known for its outstanding research and innovative ideas, Michael Potts soon realized it needed a management culture and a new strategic focus. The case illustrates RMI's restructuring process and the challenges...Starting at €8.20
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U.S. Department of Energy & Recovery Act Funding: Bridging the "Valley of Death"
Roberts, Michael J.; Lassiter, Joseph B.; Nanda, RamanaCase HBS-810144-EEntrepreneurshipThe case focuses on the US Dept. of Energy and the $38 billion dollars of stimulus funding the DOE received to encourage clean tech. They focus on "bridging the valley of death" i.e., helping young, innovative companies finance technically risky and very capital intensive development and commercialization programs. The case focuses on two DOE programs in particular, the Loan Guarantee Program and ARPA-E. The case raises the question of why these ...Starting at €8.20
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Randall Krantz (B) - Teaching Note
Rosenberg, Mike; Innes, Rosie; Moreno, VictoriaTeaching Note DPOT-73-ELeadership and People ManagementThis note shows how to lead the discussion on case DPO-316. The case was developed for MBA students and it follows from case DPO-262-E (Case A). It aims to familiarize participants with the common struggles of searching for a job and provide them with possible strategies. It also narrates how new constraints, though they decrease flexibility, can provide guidance during the search process.Starting at €0.00
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Operational Sustainability: From Vision to Strategy at Henkel - Teaching Note
Rosenberg, Mike; Moreno, VictoriaTeaching Note SMT-97-EBusiness Ethics and Corporate Social Responsibility, StrategyThe aim of this note is to provide guidelines on how to use case SM-1606-E in a class on strategy and sustainability. The case presents the evolution of Henkel's approach to sustainability over 50 years and the challenges faced by Charlotte Kuszewsky, a line manager who must balance sustainability targets in a business situation that is increasingly difficult due to Europe's financial crisis. The note contains a board plan, key questions and a de...Starting at €0.00
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Quimera: Making Sustainability Happen - Teaching Note
Rosenberg, Mike; Moreno, VictoriaTeaching Note SMT-100-EEntrepreneurshipQuimera is a Spanish start-up firm founded in 2009. It aims to overcome the financial constraints associated with the development of sustainable projects in the areas of mobility and energy. Within the relatively new category of the "environmental goods and services sector," Quimera uses a business model where fixed assets are nearly irrelevant and networks are at the core. This note describes how to use the case SM-1588-E in a 75-minute lecture ...Starting at €0.00
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InPart (Spanish version)
Lassiter, Joseph B.; Roberts, Michael J.; Biotti, Jon M.Case HBS-815S15EntrepreneurshipStacey Lawson, HBS 1996, comenzó a piezas CAD representaciones compañía de base de datos para los diseñadores e ingenieros de ayuda con el proceso de diseño. La compañía ha completado su producto y está empezando a venderlo. El caso examina cuestiones relacionadas con la organización de la fuerza de ventas y el precio del producto.Starting at €8.20