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La Diversificación en el negocio farmacéutico
Olaya Estefan, E.; Calero Castro, M.Case IIST-ASNI-18Decision AnalysisUn responsable de farmacia que, con gran iniciativa, está diversificando su negocio con productos y servicios relacionados y aprovechando sinergias. Se le presenta una nueva oportunidad y debe definir los elementos del modelo de negocio y reflexiona sobre lo oportuno ya que sus dos empresas anteriores le exigen esfuerzo y tiempo de forma importante.Starting at €8.20
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Tauten. Inversión y desinversión en nuevos negocios
Olaya Estefan, E.; Calero Castro, M.Case IIST-ASNI-17Decision AnalysisUn empresario que recibe la propuesta de venta de una cartera de clientes complementaria a su negocio principal y unos años después la vende a un empleado. El caso permite reflexionar sobre las alternativas y criterios del vendedor inicial y del empresario que compra la cartera, comparándolas adicionalmente con las alternativas y criterios del comprador y vendedor en la segunda operación.Starting at €8.20
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Wealth Management Crisis at UBS (B)
Healy, Paul M.; Serafeim, George; Lane, DavidCase HBS-111090-EThe case describes the resolution of the U.S. Department of Justice (DOJ) investigation for tax fraud and the increasing pressure on the wealth management business.Starting at €5.74
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Wealth Management Crisis at UBS (A)
Healy, Paul M.; Serafeim, George; Lane, DavidCase HBS-111082-EThe case describes the challenges that UBS faced as a result of the U.S. Department of Justice (DOJ) investigation for tax fraud, that claimed that UBS had helped some 52,000 U.S. residents hide billions of dollars in untaxed assets in secret Swiss accounStarting at €8.20
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Servicios de programación avanzada (SPA)
Olaya Estefan, E.; Calero Castro, M.Case IIST-ASNI-19Decision AnalysisEl caso nos describe el momento en el que un emprendedor crea una empresa y cómo ésta va evolucionando a lo largo de los años. Se realiza una breve descripción de las características del emprendedor, así como de la evolución del negocio de la empresa. A pesar de que, a primera vista, pueda parecer que la empresa va bien, en un momento dado, los estados contables reflejan pérdidas y el emprendedor no sabe cómo resolver la situación. Esto permitirá...Starting at €8.20
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Home Essentials: Building a Global Service Business with Local Operations
Applegate, Lynda M.; Kerr, William R.; Lane, DavidCase HBS-811078-EEntrepreneurshipChris Exline founded Home Essentials, a furniture rental business targeted toward expatriates, in Singapore but rapidly moved the base of operations to Hong Kong. The company was highly successful in Singapore and Hong Kong and then pursued rapid global expansion. Lacking frameworks for deciding upon countries to enter and services to deliver in each country, Exline used gut instinct. Lacking control systems and information, he failed to identify...Starting at €8.20
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ReSource Pro
Applegate, Lynda M.; Kerr, William R.; Koll, Elisabeth; Lane, DavidCase HBS-812031-EEntrepreneurshipMatt Bruno, founder and general manager of ReSource Pro, left his job working for a New York City-based insurance program shortly after the World Trade Center bombing and arrived in China. Initially he planned to teach English, but soon the entrepreneurial spirit of the country caused him to begin exploring opportunities. He returned to New York and talked his former boss into allowing him to start a back-office services firm for their insurance ...Starting at €8.20
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Marketing Transformation at Mastercard (Spanish version)
Gupta, Sunil; Reddy, Srinivas K.; Lane, DavidCase HBS-518S07MarketingSince 2013, Mastercard CMO M. V. Rajamannar (Raja) had transformed the firm's marketing by using unique experiences, digital technology, and social media to intensify linkages not only with cardholders but also with Mastercard's direct bank and merchant stakeholders. Building on its influential but dated "Priceless" advertising campaign, Raja refocused Mastercard on four "Priceless Possibilities" that engaged cardholders directly in unexpected an...Starting at €8.20
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Marketing Transformation at Mastercard
Gupta, Sunil; Reddy, Srinivas K.; Lane, DavidCase HBS-517040-EMarketingSince 2013, Mastercard CMO M. V. Rajamannar (Raja) had transformed the firm's marketing by using unique experiences, digital technology, and social media to intensify linkages not only with cardholders but also with Mastercard's direct bank and merchant stakeholders. Building on its influential but dated "Priceless" advertising campaign, Raja refocused Mastercard on four "Priceless Possibilities" that engaged cardholders directly in unexpected an...Starting at €8.20
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Fintech, Payments Innovation, and the Acquisition of Worldpay
Allayannis, George (Yiorgos); Yemen, Gerry; Lane, DavidCase DARDEN-F-1829-EFinanceThis case uses the Vantiv, a US credit-card-processing company, acquisition of Worldpay, Britain’s largest payments processor, to discuss broader themes in the payment space. Payments are a crucial function of financial institutions because of their sheer volume and revenue potential. Fintech has enabled more ways for financial institutions and consumers to make payments and has the potential for significant disruption. The material in the case a...Starting at €8.20