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M e Terra and Unilever (A)
Paine, Lynn Sharp; Costas, Ruth; Zogbi, PriscillaCase HBS-320075-EKnowledge and CommunicationThe case concerns the sale of Mae Terra, one of Brazil's leading brands for packaged organic foods, to the consumer goods giant Unilever in 2017. Working with Unilever management, Mae Terra's CEO Alexandre Borges must determine whether and how to keep Mae Terra's B Certification, which attests to its commitment to having a positive social and environmental impact, and what internal governance mechanisms will enable MaeTerra to maintain its missio...Starting at €8.20
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M e Terra and Unilever (A) (Portuguese version)
Paine, Lynn Sharp; Costas, Ruth; Zogbi, PriscillaCase HBS-321P03Knowledge and CommunicationThe case concerns the sale of Mae Terra, one of Brazil's leading brands for packaged organic foods, to the consumer goods giant Unilever in 2017. Working with Unilever management, Mae Terra's CEO Alexandre Borges must determine whether and how to keep Mae Terra's B Certification, which attests to its commitment to having a positive social and environmental impact, and what internal governance mechanisms will enable MaeTerra to maintain its missio...Starting at €8.20
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M e Terra and Unilever (B) (Portuguese version)
Paine, Lynn Sharp; Costas, Ruth; Cal, MarianaCase HBS-322P01Knowledge and CommunicationUnilever is making strides to integrate the operations of Mae Terra-one of Brazil's leading brands for packaged organic foods-into its own structures, after acquiring the company in 2017. Mae Terra's CEO, Alexandre Borges, must decide whether to implement his original plan as written into the purchase and sales agreement to create an advisory board to help ensure that the company maintain its mission, values and practices as part of a volume-driv...Starting at €5.74
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Relevant Costs for Decision Making (III): Product Decisions at Capacity
Rosanas, Josep MariaTechnical Note CN-144-EAccounting and ControlThis is the third of a three-note series (CN-155-E, CN-143-E and CN-144-E). This note introduces decision rules for situations where the company is working near capacity. The basic rule of contribution per unit of capacity is stated and applied to a variety of situations.Starting at €8.20
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Relevant Costs for Decision Making (II): Product Decisions at Under Capacity
Rosanas, Josep MariaTechnical Note CN-143-EAccounting and ControlThis is the second of a three-note series (CN-155-E, CN-143-E and CN-144-E). This note deals with the use of cost accounting data for decision making purposes. After classifying business decisions between investment and operating decisions, and the latter between pricing and production decisions, the note studies production decisions in situations where the firm is working below production capacity. The special order problem, dropping and adding ...Starting at €8.20
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Costes y decisiones (II): decisiones de producto a baja capacidad
Rosanas, Josep MariaTechnical Note CN-143Accounting and ControlÉsta es la segunda de una serie de tres notas (CN-155-E, CN-143-E y CN-144-E). Esta nota aborda el uso de datos de contabilidad de costes en la toma de decisiones. Después de clasificar las decisiones de negocio en decisiones de inversión y decisiones operativas, y estas últimas en decisiones de precios y decisiones de producción, la nota estudia las decisiones de producción en aquellas situaciones en las que una empresa trabaja por debajo de la ...Starting at €8.20
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Análisis de desviaciones de beneficios
Grandes, Mª Jesús; Rosanas, Josep MariaTechnical Note CN-164Accounting and ControlLa nota desarrolla un mètodo de anàlisis de desviaciones de beneficios (previstos versus reales) como paso importante en el proceso de control. Se hace especial hincapié en la necesidad de seleccionar e interpretar la información que se utiliza en dicho análisis.Starting at €8.20
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Chemblog A.G. (C)
Cugueró-Escofet, Natàlia; Rosanas, Josep MariaCase C-763-EAccounting and ControlIn the end, Chemblog chose not to make the investment proposed by Quimic, its subsidiary in Spain (see Cases A and B). The subsidiary was forced to abide by the decision of the German head office and thus became the Spanish distributor of Chem 1. Kressing notified Quimic of the decision by e-mail, and expressed the group's satisfaction with the initiative and with the excellent management of the Spanish subsidiary. The only issue that remained wa...Starting at €5.74
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IESE ON. Lead yourself to lead
Ginebra, Gabriel; Reiche, Sebastian; Neeley, Tsedal; Rosanas, Josep Maria; Andreu i Civit, Rafael; Evangelia Demerouti; Clark, Dorie; IESE InsightDossier DOS-43-ELeadership and People ManagementWhat does it mean to be a good leader? Why should you want to be one, and what point are you at in your journey? Where, ultimately, do you want to go?
Leadership isn't a clearly marked path. It begins with you, with your knowledge of yourself and your ability to reflect on the world around you.
With this collection of articles, we provide the information you need to understand the kind of leader you are today, and the one you co...Starting at €15.00
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Chemblog A.G. (A)
Cugueró-Escofet, Natàlia; Rosanas, Josep MariaCase C-761Accounting and Control, FinanceQuimic es la subsidiaria española de la empresa americana Chemblog, con sede central europea en Alemania. A principios de los años noventa, los directores de Chemblog quisieron introducirse en el mercado español. La mejor forma que encontraron para hacerlo fue adquirir un solar e instalar su propia planta de producción. En Quimic deseaban desarrollar un nuevo producto y querían invertir para lograrlo. El caso aborda esta inversión en comparación...Starting at €8.20