This website uses technical, customisation and analytical cookies, both first-party and third-party, to anonymously facilitate browsing and analyse statistics on use of the website. Learn more
Search results
-
Mrs. Fields, Inc.--1988-92 (Spanish Version)
Applegate, Lynda M.; Pearlson, KeriCase HBS-116S09Information TechnologiesContinúa la historia de Mrs. Fields Cookies. Explora los nuevos retos que la compañía enfrentó la gestión de su crecimiento y su expansión geográfica de los productos y de los mercados a través de tiendas de combinación. Detalla la decisión de Debbi y Randy campos para delegar la responsabilidad de gestión.Starting at €8.20
-
Accor: Strengthening the Brand with Digital Marketing
Avery, Jill; Dev, Chekitan S.; O'Connor, PeterCase HBS-315138-EMarketingAccor, the world's leading hotel operator with a portfolio of fourteen hospitality brands (including Sofitel and Novotel) in 92 countries, prided itself on living up to its motto, "To open new frontiers in hospitality." Accor was indeed contemplating howStarting at €8.20
-
Strengthening the Brand with Digital Marketing (Spanish version)
Avery, Jill; Dev, Chekitan S.; O'Connor, PeterCase HBS-316S10MarketingAccor, the world's leading hotel operator with a portfolio of fourteen hospitality brands (including Sofitel and Novotel) in 92 countries, prided itself on living up to its motto, "To open new frontiers in hospitality." Accor was indeed contemplating how to do just that-but not by tackling a new frontier of the geographic variety. Rather, the firm was further exploring the digital frontier via a new distribution channel that would allow it to bet...Starting at €8.20