Strengthening the Brand with Digital Marketing (Spanish version)
Accor, the world's leading hotel operator with a portfolio of fourteen hospitality brands (including Sofitel and Novotel) in 92 countries, prided itself on living up to its motto, "To open new frontiers in hospitality." Accor was indeed contemplating how to do just that-but not by tackling a new frontier of the geographic variety. Rather, the firm was further exploring the digital frontier via a new distribution channel that would allow it to better compete in the online marketing space for travel reservations.
Collection: HBSP (USA)
Ref: HBS-316S10
Format: PDF
Number of pages: 26
Publication Date: Jun 9, 2015
Language: Spanish, English
Review date: Oct 22, 2015
What material is included in this case:
Description
Accor, the world's leading hotel operator with a portfolio of fourteen hospitality brands (including Sofitel and Novotel) in 92 countries, prided itself on living up to its motto, "To open new frontiers in hospitality." Accor was indeed contemplating how to do just that-but not by tackling a new frontier of the geographic variety. Rather, the firm was further exploring the digital frontier via a new distribution channel that would allow it to better compete in the online marketing space for travel reservations.
Read more
Year: 2012
Geographic Setting: France;Europe
Industry Setting: E-commerce; Accommodation & food services; Travel services; Tourism services
Leave your rating
" Strengthening the Brand with Digital Marketing (Spanish version)"
Register for free with IESE Publishing and enjoy all the advantages
What type of account do you want to create?
Choose account type
Professors
Academic Institutions
Companies
Individuals