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Aquion Energy
Eisenmann, Thomas R.; Kiron, DavidCase HBS-811047-EEntrepreneurshipTo maximize their effectiveness, color cases should be printed in color. Leaders at Aquion Energy, a Pittsburgh-based battery start-up, are deciding on a market entry strategy. Should they pursue the large but unproven grid utility market or a smaller, but higher margin market?Starting at €8.20
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Staged Solution to the Catch-22
Hagiu, Andrei; Eisenmann, Thomas R.Article HBS-F0711B-EStrategyCompanies looking to launch a two-sided platform--between, for example, credit card users and merchants or search engine users and advertisers--must overcome the reluctance of one side to sign on until it's confident the other side will be well populated. It's a common business quandary, but Google and Charles Schwab both found a way around it.Starting at €8.20
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The Business Development Manager
Bussgang, Jeffrey J.; Eisenmann, Thomas R.; Dillard, Sarah; Nevins, Katharine; Ramani, PujaCase HBS-812107-EEntrepreneurshipTo maximize their effectiveness, color cases should be printed in color. Describes the role of business development (BD) managers in technology companies, detailing the following: 1) BD managers' key responsibilities at each step in the process of creating a partnership agreement, 2) how the nature of the BD function evolves as a technology startup matures, and 3) the attributes of effective BD managers.Starting at €8.20
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Keurig: Confidential Information for Negotiation with Green Mountain Coffee Roasters
Eisenmann, Thomas R.; Ghosh, Shikhar; Sebenius, James K.Case HBS-812102-EEntrepreneurshipCase provides confidential information for students assuming the role of senior executives of Keurig, a startup that has developed an innovative "portion pack" coffee brewing solution, in a negotiation to license technology to Green Mountain Coffee Roasters (GMCR). The negotiation will determine the royalty to be paid to Keurig by GMCR, who will bear capital expenditures, and determine whether GMCR secures exclusive distribution rights to Keurig'...Starting at €8.20
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Green Mountain Coffee Roasters: Confidential Information for Negotiation with Keurig
Eisenmann, Thomas R.; Ghosh, Shikhar; Sebenius, James K.Case HBS-812103-EEntrepreneurshipCase provides confidential information for students assuming the role of Green Mountain Coffee Roasters (GMCR) senior executives in a negotiation to license technology from Keurig, a startup that has developed an innovative "portion pack" coffee brewing solution. The negotiation will determine the royalty to be paid to Keurig by GMCR, who will bear capital expenditures, and determine whether GMCR secures exclusive distribution rights to Keurig's ...Starting at €8.20
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Keurig and Green Mountain Coffee Roasters
Marshall, Paul W.; Eisenmann, Thomas R.; Ghosh, Shikhar; Barley, LaurenCase HBS-812101-EEntrepreneurshipProvides background information for a negotiations exercise in which students will represent either Keurig, a startup that has developed an innovative "portion pack" coffee brewing solution, or Green Mountain Coffee Roasters (GMCR), a fast-growing premium coffee roaster interested in licensing Keurig's technology. The negotiation will determine the royalty to be paid to Keurig by GMCR, who will bear capital expenditures, and whether GMCR secures ...Starting at €8.20
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MuMat , Teaching Note
Eisenmann, Thomas R.Teaching Note HBS-815065-EEntrepreneurshipThis teaching note is designed for use with "MuMat : Funding Growth," "MuMat (B-1): Confidential for Maxwell," "MuMat (B-2): Confidential for Cantor," HBS Nos. 814-063, 813-149, 813-150, to help faculty deepen student comprehension of business issues and energize classroom discussion. It includes sections that provide: 1) a brief synopsis; 2) a list of teaching objectives; 3) a description of a negotiation exercise to be completed before cla...Starting at €0.00
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Managing Networked Businesses: Summary Module
Eisenmann, Thomas R.Teaching Note HBS-808003-EStrategyInstructor's guide - not available for classroom use. Offers pedagogical guidance for instructors teaching the summary module of Managing Networked Businesses, an elective course described in "Managing Networked Businesses: Course Overview for Educators." Also describes how the module materials can be adapted for use in an existing course on strategy, marketing, entrepreneurship, technology management, information systems, economics, or e-commerc...Starting at €0.00
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Chegg: Textbook Rental Takes Flight
Eisenmann, Thomas R.; Sahlman, William A.; Richardson, EvanCase HBS-811077-EEntrepreneurshipTo maximize their effectiveness, color cases should be printed in color. In late 2010, Silicon Valley-based Chegg, the leading online college textbook rental company, is scaling rapidly. The case recounts Chegg's history from its origins as a distant competitor to Craigslist in college classified listings through a pivot into textbook rental followed by a period of explosive growth. Resulting challenges in scaling warehouse operations, customer s...Starting at €8.20
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Mark43
Eisenmann, Thomas R.; Weiss, Mitchell B.; AlQahtani, HalahCase HBS-817016-EEntrepreneurshipThe founders of Mark43, an early-stage startup that provides software for law enforcement agencies, must decide whether to bid on a request for proposals (RFP) from the Los Angeles Police Department (LAPD). On the one hand, LAPD would be a second large and influential customer for a startup that has just successfully deployed software for its first customer, the Washington DC Metropolitan Police Department. On the other hand, pursuing the LAPD RF...Starting at €8.20