This website uses technical, customisation and analytical cookies, both first-party and third-party, to anonymously facilitate browsing and analyse statistics on use of the website. Learn more
Search results
-
Fijación de precios y creación de mercados en Internet
Dolan, Robert J.; Moon, YoungmeCase HBS-507S13MarketingConsidera el impacto de Internet sobre cómo se llevarán a cabo intercambios de mercado. Se analiza el papel de los agentes y de las alternativas de compras a precios fijos, tales como negociaciones, subastas e intercambios.Starting at €8.20
-
Tecnologías interactivas y estrategias de marketing relacional
Moon, YoungmeCase HBS-507S14MarketingDescribe el papel de las tecnologías interactivas en el desarrollo de estrategias de marketing relacional.Starting at €8.20
-
Onsale, Inc. (Spanish Version)
Moon, YoungmeCase HBS-508S01MarketingLos eventos ha sido pionero en el comercio electrónico, ofreciendo un exceso de bienes y renovados utilizando un formato de subasta en línea. La compañía ahora está planeando convertirse en un jugador en el mundo altamente competitivo de la primera ejecución mercancía equipo también. Sin embargo, a diferencia de otros distribuidores informáticos cuyos modelos de negocio se basan en los márgenes brutos, el nuevo modelo Onsale se basa en la idea de...Starting at €8.20
-
La tecnología de red y la función de los intermediarios
Moon, YoungmeCase HBS-505S10MarketingDescribe algunas de las formas de tecnología de red está cambiando el papel de los intermediarios en el mercado.Starting at €8.20
-
Autobytel.com (Spanish Version)
Moon, YoungmeCase HBS-504S19MarketingAutobytel goza de ventaja del primer movimiento en el nuevo espacio de compra de automóviles internet. De acuerdo con un número de métricas, es el líder en línea en esta categoría. Sin embargo, una serie de competidores han surgido, que plantea dudas sobre la viabilidad a largo plazo del modelo de referencia de compra de Autobytel. Además, Autobytel está luchando para acelerar el crecimiento de los ingresos. La compañía ha puesto en marcha varios...Starting at €8.20
-
(PRODUCT) RED (B)
Moon, Youngme; Norton, Michael I.; Chen, DavidCase HBS-509014-EMarketingUpdates the (PRODUCT) RED (A) case through early 2008, including announcements of new partner relationships (with Hallmark, Microsoft, and Dell) as well as new communications initiatives.Starting at €5.74
-
Voestalpine AG (B)
Murray J. Bryant; Werner Auer-Rizzi; Sabine Reisinger; Harald Stummer; Robert Bauer; Michael Eyett; Brett MatthewsCase IVEY-9B07M033-EStrategyThis supplement to Voestalpine AG (A), product 9b07M032, examines the decision to expand vertically instead of horizontally, but looking at a stamping plant and plastics firm (to get closer to its automotive customers) and a design firm. More importantly, the case examines the tools and methodologies employed by the company to assess fit in terms of costs and competencies and customers and competition.Starting at €5.74
-
Voestalpine AG (A)
Murray J. Bryant; Werner Auer-Rizzi; Iris Fischlmayr; Caecilia Innreiter; Brett Matthews; Michael EyettCase IVEY-9B07M032-EStrategyVoestalpine AG, a public company located in Linz, Austria, was examining opportunities for growth. The company considers that to meet the needs of its customers, notably automobile, rail and construction, it has to grow. Further, the steel industry in Europe is in a process of consolidation. The company has a very strong balance sheet but due to its ownership structure (35 per cent is owned by the Austrian government), its market value is conside...Starting at €8.20
-
MacDonald, Dettwiler & Associates Ltd. (A)
Murray J. Bryant; Ryan KaltCase IVEY-9B08M043-EStrategyThe director and chair of the governance committee at MacDonald, Dettwiler & Associates Ltd. (MDA) considered how to advise the company's chief executive officer (CEO). As a company in the space industry, MDA relied on its exports to the United States. Joint ventures were helpful in securing contracts from the U.S. government but they were not always advantageous in other ways because these ventures required partnerships with competitors. At this...Starting at €8.20
-
Schuhren Consumer Packaging: Managing Risk
Murray J. Bryant; Ken MarkCase IVEY-9B14M056-EEntrepreneurship, StrategyThe founder and chief executive officer (CEO) of Schuhren Consumer Packaging (Schuhren), a manufacturer of plastic food packaging based in Windsor, Ontario, is getting ready to meet a group of buyers from one of the top six fruit packaging firms in the world. An hour before their arrival, the CEO uncovers a whole series of issues concerning quality assurance, waste production and machine operations that could have an impact on the company’s opera...Starting at €8.20