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Note on Case Learning (Spanish Version)
Corey, E. RaymondCase HBS-806S08Knowledge and CommunicationEsta guía, escrita para los estudiantes, se pretende que ayuda en la preparación de los casos y en el aprendizaje de la comprensión caso.Starting at €8.20
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Comportamiento del Comprador Industrial
Corey, E. RaymondCase HBS-502S20MarketingSe puede utilizar como material de referencia para cursos de marketing industrial y adquisiciones industrial. Las encuestas las influencias económicas, de comportamiento y de organización que forma la compra de toma de decisiones en las empresas y otras instituciones. También describe los tipos de estrategias de grupos de compra formulan para hacer frente a sus proveedores y entornos de suministro.Starting at €8.20
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Note on Pricing (Spanish version)
Corey, E. RaymondCase HBS-512S14MarketingIntended to serve as a comprehensive overview of pricing strategy.Starting at €8.20
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Harper Chemical Co., Inc. (Spanish Version)
Corey, E. RaymondCase HBS-504S28MarketingUna empresa adquiere los derechos a un mineral con usos potenciales en la industria cerámica y de pintura. Después de muchos años, las ventas están todavía muy por debajo de las expectativas y la compañía considera la venta de toda la operación a un cliente potencial. Reescrito versión de un caso anterior.Starting at €8.20
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Dominion Motors & Controls Ltd. (Spanish version)
Corey, E. RaymondCase HBS-502S02MarketingThe leading manufacturer of motors in Canada is threatened by a loss of market share in oilfield pumping motors because a major customer, having tested several competing motor brands, finds a competitor's motor to be superior. A central issue is whether to make a special purpose motor for this market, reduce the price on the current design, or contest the test results. A rewritten version of an earlier case, no longer available, by the same autho...Starting at €8.20
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Wright Line, Inc. (A) (Spanish Version)
Corey, E. Raymond; Kinnear, Constance M.Case HBS-502S13MarketingLa división de Wright Line Barry Wright vende accesorios utilizados para almacenar, proteger y facilitar el acceso a los medios informáticos, tales como tarjetas, cintas y disquetes. Con el crecimiento explosivo en el mercado de las computadoras de negocios y la tendencia pronunciada hacia el uso descentralizado, el mercado de accesorios de computadora se ha fragmentado considerablemente. ventas directas de Wright línea de fuerza, por lo tanto, l...Starting at €8.20
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Moore Medical Corp. (Spanish version)
McAfee, Andrew; Bounds, GregoryCase HBS-606S13Service and Operations ManagementMoore Medical is a medium-sized distributor of medical supplies to practitioners, such as podiatrists and emergency medical technicians. At the time of the case, it has relied on traditional customer channels such as catalogs, phones, and faxes to communicate product offerings, promotions, and availability, and to take orders. It is now attempting to shift to a "bricks and clicks" distributor with a strong Internet presence. It has already made s...Starting at €8.20
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Web 2.0 and the Emergence of Emergence: A History, Explanation, and Definition of New Collaborative Internet Tools
McAfee, AndrewBook Chapter HBS-5575BC-EWeb 2.0-the new set of technologies that has appeared over the past few years on the Internet-is not mere "hype," nor is it of interest only to e-tailers and other Internet companies. Rather, it is extremely relevant to all organizations that want to bring people together into communities that generate useful information and knowledge and solve problems effectively. But far too many organizations don't know where to start, or even what tools are ...Starting at €8.20
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Mastering the Three Worlds of Information Technology (Spanish version)
McAfee, AndrewArticle HBS-R0611JInformation TechnologiesThey must help choose technologies, using an inside-out approach that keeps the true needs of the business in mind; smooth the adoption of those technologies, taking into account that they may encounter strong resistance; and encourage their exploitation by leveraging already standardized data and work flows. What's most important, though, is that they look beyond the individual IT projects they select to the broader picture of how IT is likely ...Starting at €8.20
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Cambrian House
Coles, Peter A.; Lakhani, Karim R.; McAfee, AndrewCase HBS-608016-ECambrian House builds internet-based products and services by relying entirely on its user community for all aspects of its innovation and new product development process. Users suggest ideas for new products and services and also participate in a monthly voting process to select the best ideas. The company is now considering the deployment of a prediction market to deepen user involvement and commitment in its innovation; however, it is not sure...Starting at €8.20