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Merging Esso Iceland and Bilanaust (E)
Gerard Seijts; Ken MarkCase IVEY-9B10C020-ELeadership and People Management, StrategyBy the end of 2007, Hermann Gudmundsson (the chief executive officer of N1) created from the merger between Esso Iceland and Bilanaust) was focused on building trust within his organization. By involving employees in decision-making, N1 had received valuable suggestions on effective business operations. But Gudmundsson had noted a lack of chemistry between employees of the two former firms, and thought that a stumbling block to better relations w...Starting at €5.74
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Tracy Edwards and Maiden (E): Southern Ocean Decision
Tracy Edwards; Gerard Seijts; Ann C. FrostCase IVEY-9B21C024-EEntrepreneurship, Leadership and People ManagementSupplement for product 9B21C020.Starting at €5.74
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Tracy Edwards and Maiden (A), (B), (C), (D), (E), & (F) - Teaching Note
Gerard Seijts; Tracy Edwards; Ann C. FrostTeaching Note IVEY-8B21C020-EEntrepreneurship, Leadership and People ManagementTeaching note for product 9B21C020.Starting at €0.00
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Note on Case Learning (Spanish Version)
Corey, E. RaymondCase HBS-806S08Knowledge and CommunicationEsta guía, escrita para los estudiantes, se pretende que ayuda en la preparación de los casos y en el aprendizaje de la comprensión caso.Starting at €8.20
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Comportamiento del Comprador Industrial
Corey, E. RaymondCase HBS-502S20MarketingSe puede utilizar como material de referencia para cursos de marketing industrial y adquisiciones industrial. Las encuestas las influencias económicas, de comportamiento y de organización que forma la compra de toma de decisiones en las empresas y otras instituciones. También describe los tipos de estrategias de grupos de compra formulan para hacer frente a sus proveedores y entornos de suministro.Starting at €8.20
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Note on Pricing (Spanish version)
Corey, E. RaymondCase HBS-512S14MarketingIntended to serve as a comprehensive overview of pricing strategy.Starting at €8.20
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Harper Chemical Co., Inc. (Spanish Version)
Corey, E. RaymondCase HBS-504S28MarketingUna empresa adquiere los derechos a un mineral con usos potenciales en la industria cerámica y de pintura. Después de muchos años, las ventas están todavía muy por debajo de las expectativas y la compañía considera la venta de toda la operación a un cliente potencial. Reescrito versión de un caso anterior.Starting at €8.20
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Dominion Motors & Controls Ltd. (Spanish version)
Corey, E. RaymondCase HBS-502S02MarketingThe leading manufacturer of motors in Canada is threatened by a loss of market share in oilfield pumping motors because a major customer, having tested several competing motor brands, finds a competitor's motor to be superior. A central issue is whether to make a special purpose motor for this market, reduce the price on the current design, or contest the test results. A rewritten version of an earlier case, no longer available, by the same autho...Starting at €8.20
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ING DIRECT USA: Facing the Future
Gerard Seijts; P. Fraser Johnson; Mary M. Crossan; V. Joseph Compeau; Ken MarkCase IVEY-9B10M090-EInformation Technologies, StrategyAs of 2010, ING DIRECT USA has had a successful first decade, having grown into one of the largest U.S. banks with $90 billion in assets. It has developed an innovative culture and a unique approach to banking, and has a strong brand name. As a result of a regulatory requirement in the Netherlands, ING Group is required to divest ING DIRECT USA by 2013. The chairman, president, and chief executive officer is reviewing his organization and thinkin...Starting at €8.20
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Wright Line, Inc. (A) (Spanish Version)
Corey, E. Raymond; Kinnear, Constance M.Case HBS-502S13MarketingLa división de Wright Line Barry Wright vende accesorios utilizados para almacenar, proteger y facilitar el acceso a los medios informáticos, tales como tarjetas, cintas y disquetes. Con el crecimiento explosivo en el mercado de las computadoras de negocios y la tendencia pronunciada hacia el uso descentralizado, el mercado de accesorios de computadora se ha fragmentado considerablemente. ventas directas de Wright línea de fuerza, por lo tanto, l...Starting at €8.20