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¿Un regalo del cielo El giro estratégico de J. C. Penney
Maoret, Massimo; Martin Romano, Cristina; Ferraro, FabrizioCase SM-1665Innovation and Change, Leadership and People Management, StrategyEl caso analiza la formulación e implementación del giro estratégico de J. C. Penney, un importante minorista estadounidense, por parte de Ron Johnson, ejecutivo destacado que anteriormente había liderado la creación y expansión de Apple Store. El giro es audaz y de gran alcance, lo que plantea interrogantes sobre si funcionará o no.Starting at €8.20
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Healy Hudson: e-Sourcing Solutions
Sachon, MarcCase P-1019-EInformation Technologies, Service and Operations ManagementBased in Munich, Bavaria, the company is a pioneer in the world of e-procurement. It has developed an online purchasing system for the Business-to-Business sector. In the fall of 2000 it is selling two e-commerce products: Impact Ordering and Impact Sourcing. The former is a simple electronic catalog ordering system; the latter is designed for the sourcing of complex goods.Starting at €8.20
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Healy Hudson: e-Sourcing Solutions (Portuguese Version, Brazil)
Sachon, MarcCase P-1019-PBInformation Technologies, Service and Operations ManagementBased in Munich, Bavaria, the company is a pioneer in the world of e-procurement. It has developed an online purchasing system for the Business-to-Business sector. In the fall of 2000 it is selling two e-commerce products: Impact Ordering and Impact Sourcing. The former is a simple electronic catalog ordering system; the latter is designed for the sourcing of complex goods.Starting at €8.20
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Vueling: The New Generation Airline (A)
Mitchell, Jordan; Ferraro, FabrizioCase SM-1561-EEntrepreneurship, Innovation and Change, StrategyVueling (A) case follows start-up and growth of a Spanish low-cost carrier from 2004 until 2007. Barcelona-based Vueling set out to offer "high quality at low price" to travellers in South-Western Europe. The case describes the strategy and competitive situation, Vueling's business model, and the challenges the company faced in an increasingly competitive environment.Starting at €8.20
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e-Procurement Primer
Sachon, MarcTechnical Note PN-414-EService and Operations ManagementThis note looks at a key link in the supply chain, procurement, from a B2B perspective. It presents various forms of electronic purchasing and the types of goods they can be used for.Starting at €8.20
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Vueling: The New Generation Airline (B)
Mitchell, Jordan; Ferraro, FabrizioCase SM-1562-EEntrepreneurship, Innovation and Change, StrategyVueling (B) case follows Vueling from its IPO (December 2006) until 2009 and the challenges it faced in reaching financial viability because of the strong competition of incumbents Iberia, Spanair and Clickair, and low cost giants Ryanair and Easyjet. The option of a merger with Clickair is discussed.Starting at €5.74
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Pennies From Heaven Strategic Turnaround at J.C. Penney
Maoret, Massimo; Martin Romano, Cristina; Ferraro, FabrizioCase SM-1665-EInnovation and Change, Leadership and People Management, StrategyThe case discusses the formulation and implementation of the strategic turnaround of J.C. Penney, a major U.S. retailer, by Ron Johnson, a star executive who previously led the creation and expansion of the Apple Store. The turnaround is bold and far-reaching, raising questions about whether it will work or not.Starting at €8.20
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GANNI's new skin: Towards responsible fashion (A)
Ferraro, Fabrizio; Sastre Boquet, IsaacCase SM-1752-EBusiness Ethics and Corporate Social Responsibility, StrategyThe case examines the sustainability journey of the Danish ready-to-wear fashion brand GANNI, focusing on a pivotal decision. In April 2019, Lauren Bartley, the head of sustainability and CSR, proposed to the executive team to phase out the use of virgin leather across GANNI's entire range of clothing, accessories and footwear. The aim was to replace it with environmentally friendly alternatives such as recycled leather and bio-based materials. T...Starting at €8.20
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GANNI's new skin: Toward responsible fashion (B)
Sastre Boquet, Isaac; Ferraro, FabrizioCase SM-1760-EBusiness Ethics and Corporate Social Responsibility, StrategyIn the fall of 2023, four years after GANNI began to phase out virgin leather from all its fashion collections, the goal was now very close to completion. After internal debates, technical and operational challenges, and the commitment and work from all the people of GANNI, virgin leather had been replaced with more sustainable alternatives, like recycled leather or new, groundbraking, bio-based alternatives. But one hurdle remained: the Product...Starting at €5.74
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Principales conceptos del e-Procurement
Sachon, MarcTechnical Note PN-414Service and Operations ManagementEsta nota estudia un enlace clave en la cadena de aprovisionamiento, la compra, desde la perspectiva de las transacciones electrónicas entre empresas (B2B). La nota presenta varias formas de compra electrónica y las herramientas que conviene utilizar para cada categoría de producto.Starting at €8.20